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Streaming Platform Has Historically Identified Breakthrough Artists and Tomorrow's Superstars with Its Artist To Watch Franchise
OAKLAND, Calif., Nov. 16, 2021 /PRNewswire/ -- Today, Pandora revealed its Artists To Watch picks for 2022: The Pandora Ten, featuring 10 music artists identified as most likely to breakthrough, establish enduring careers, and possibly join the ranks of superstars in music.
By leveraging a combination of human insights and sophisticated data analytics based on listener behavior, Pandora and its Artist To Watch program have recognized a diverse range of artists years before they broke through and became stars. Past picks have included Post Malone and Alessia Cara for 2016; Lizzo and Dua Lipa for 2017; H.E.R. and Ashley McBryde for 2018; Summer Walker for 2019; Doja Cat, Roddy Ricch and Tones & I for 2020; and The Kid LAROI and Giveon for 2021.
Here is the newest Pandora Ten, the artists to watch in 2022 and beyond. Listen to all of them HERE.
ARTISTS TO WATCH 2022: THE PANDORA TEN
BIA (Hip Hop)
Bino Rideaux (Hip Hop)
Conner Smith (Country)
LISA (Pop/K Pop)
Nessa Barrett (Alt/Pop)
Otis Kane (R&B)
Remi Wolf (Alt/Indie)
additional information on each artist below
"The Pandora Ten for 2022 was developed through a combination of expert human curation and predictive analytics driven by Pandora's pioneering music recommendation engine," said Steve Blatter, Senior Vice President, Music Programming. "We believe each of these next-generation artists will attract enduring fan bases and achieve long-term success."
In addition to The Pandora Ten, Pandora identifies artists to watch in different genres including Latin, Afropop, Caribbean, Alternative and Country.
Artists To Watch 2022: The Pandora Ten
This multi-talented producer/singer-songwriter has gained attention for her raspy falsetto that is both haunting and enticing and lends a breath of fresh air to the current African sonic landscape. Even with her recent collaborations with Kali Uchi and Tiwa Savage, Amaarae has never faltered from her unique sound and non-confirmative style.
BIA is known for music that possesses both biting wit and boldly authentic swag that stems from years traveling through the Boston rap scene, later moving over to Miami and Los Angeles. Her single "Whole Lotta Money" attracted star support from Cardi B, Lizzo, Lil Nas X and even Nicki Minaj, who said she wanted to jump on the official remix after being impressed with BIA's lyricism.
Los Angeles-based rapper Bino Rideaux delivers confident rhymes about the daily struggles of street life. He received attention through numerous collaborations with his close associate Nipsey Hussle, including their joint mixtape No Pressure. Recently he has worked with rappers like Roddy Ricch, Ty Dolla $ign, Mustard, Young Thug & Blxst.
This 21-year-old Nashville native's dreams of becoming a songwriter have manifested into sweeping country songs that show the maturity and insight of an old soul discovered early. Smith recently opened tours for Kane Brown, Sam Hunt and Thomas Rhett.
Beyond amassing billions of streams and views in BLACKPINK, LISA has asserted herself as a global superstar in her own right. She notably spawned the "Did it work?" meme challenge after a scene from one of her performances exploded virally. Now, audiences are getting to know her like never before with her first solo project LALISA. She is also featured on DJ Snake's latest single with Ozuna and Megan Thee Stallion.
The Puerto Rican reggaeton artist released his debut album this year including breakout songs such as "512" with Jhay Cortez and the remix of "Volando" with Bad Bunny and Sech. His second album is slated for January and will feature major guests including Bad Bunny and Karol G.
From an early age, Barrett worked through her experiences by writing everything down. Later she paired her observations with music which was made easier by the fact there was a studio in her childhood home. After moving from New Jersey to Los Angeles, she penned her debut single "Pain" and then "la di die" which features blink-182 drummer Travis Barker and jxdn.
In just one year since he began releasing his own music, Otis Kane has breathed new life into today's music scene with a string of passionate and honest releases that have come to encapsulate modern romance with smooth vocals and sultry lyricism. In June the Los Angeles native released his highly regarded debut album Purple BLUE.
With her incisive lyrics and gift for harnessing classic UK garage samples, PinkPantheress' To Hell With It, her debut mixtape, is a bite-size collection of pop songs. It's a small slice of the 20-year-old singer and producer's creative output over the nine months since her first viral moment.
Remi Wolf's ever-present personality, charisma, and unique eye have established her as a trailblazer. With tracks like "Liquor Store" and "Street You Live On" off of her first full-length album, Juno, Wolf highlights her ability to make weighty topics approachable and accessible through her humor and honest lyricism.
Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Stitcher, Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to: www.siriusxm.com.
Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, the web, and integrations with more than 2,000 connected products.
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SOURCE Sirius XM Holdings Inc.