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Panhandle-South Plains Fair Hires New Fair Manager

LUBBOCK, Texas, March 14, 2017 /PRNewswire/ -- The Panhandle-South Plains Fair Association Board has hired Jennifer Wallace to succeed Herb Higgs as General Manager of the Panhandle-South Plains Fair.  Higgs announced his retirement earlier in the year and will remain active until the end of March.

"It has been an honor to lead this great organization in such an outstanding community."  Higgs added, "With 40 years' experience in the fair industry, I am grateful to have served the last 16 years with the South Plains Fair."

Wallace, who has worked at the Fair for the past 13 years, looks forward to the opportunity the new role offers.  "Herb has been an excellent mentor my entire time at the Fair."  Wallace added, "As the fifth manager of the fair, I will strive to continue the century-long success of this organization." 

"While Herb will certainly be missed, the board is confident that after a nationwide search Jennifer is uniquely qualified to lead the Fair into its next 100 years," said John Zwiacher, President of the Panhandle-South Plains Fair Association Board.  "I want to publicly thank Herb for his years of exceptional dedication to the fair."

This year marks the 100th anniversary of the Panhandle-South Plains Fair. Regarded as the largest single event in West Texas as well as one of the larger fairs in the Southwest, the Fair draws approximately 200,000 people annually. Established in 1914, the Fair helps generate funds for local educational institutions in addition to 4-H and FFA. The Panhandle-South Plains Fair is a 501(c)(5) nonprofit organization with a mission to promote agriculture.

The 2017 Panhandle-South Plains Fair will be held September 22-30.

For more information, visit southplainsfair.com.


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