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Paqui® Launches a Wild New Ranch Chip

AUSTIN, Texas, Feb. 20, 2017 /PRNewswire/ -- Paqui, the brand that brought you "the hottest chip in the world," is at it again—this time introducing Wild Wild Ranch, a tasty and craveable ranch tortilla chip.

Paqui Wild Wild Ranch gets its flavor from real buttermilk and a zesty blend of spices sure to wrangle taste buds from coast to coast. The combination of bold flavor, perfect crunch, and real ingredients delivers a taste so extraordinary fans might be tempted to take down an entire bag.

"Paqui is all about creating chips you can feel good about craving," said Jeff Day, Paqui brand manager. "Ranch is one of the most sought-after chip flavors in the universe, so we spent the last year perfecting our recipe; that's the Paqui way."

Wild Wild Ranch is the latest in a line of seriously delicious varieties including Nacho Cheese Especial, Cool Salsa Verde, and the terrifyingly spicy Haunted Ghost Pepper. Paqui chips are certified non-GMO, gluten-free and contain no artificial ingredients or preservatives.

"Paqui (rhymes with hockey) is an Aztec word meaning 'to be happy,'" continued Day. "What makes us happy is creating chips with mouth-watering flavors using only the best ingredients." 

Paqui fans can purchase Wild Wild Ranch at retailers nationwide and online at Paqui.com.

About Amplify Snack Brands, Inc.

Amplify Snack Brands, Inc. (BETR) is a snack food company focused on developing and marketing products that appeal to consumers' growing preferences for Better-For-You (BFY) snacks. Through their simple, major allergen-free and non-GMO ingredients, Amplify's brands embody the Company's BFY mission and have amassed a loyal customer base across a wide range of food distribution channels in the United States and Canada. For additional information, please visit: http://amplifysnackbrands.com/

Forward-Looking Statements

This press release contains forward-looking statements, which address a variety of subjects including, for example, information about our products and our expectations about market reception for those products. All statements other than statements of historical fact, including without limitation, those with respect to our goals, plans, expectations and strategies set forth herein are forward-looking statements. Various risks and uncertainties, many of which are outside of our control, could cause actual results to differ materially from those described in these forward-looking statements. Forward-looking statements represent management's current expectations and are inherently uncertain. We do not undertake any obligation to update forward-looking statements made by us except as otherwise required by applicable law.

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