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Parallel 36 Named Agency of Record for Benchmark Wine Group Focused on Expanding Their National Presence Through Strategic Communications

The online retailer announces campaign in collaboration with Parallel 36

NEW YORK, June 11, 2020 /PRNewswire-PRWeb/ -- Benchmark Wine Group, the leading source of fine and rare wine for restaurants, retailers, and collectors around the world, is pleased to announce the launch of a communications campaign targeting trade and consumers. The campaign will focus on Benchmark's distinctive business model, methods and practices to value, purchase, store and resell the most coveted wines in the world with a guarantee of authenticity. The campaign will include media and trade relations, events and content creation, aimed at expanding the customer base, and reaffirming its trust earning business practices.

Based in Napa Valley, Benchmark Wine Group is the country's largest rare wine retailer and wholesaler specializing in back-vintages. The term rare as it applies to wine refers to aged ultra-fine wines, as well as those that are not available in general distribution. Strategic partnerships and relationships with a broad range of top collectors and brokers throughout the world give Benchmark Wine Group unparalleled access to top fine and rare wines.

Benchmark offers a wide range of price points, from well-aged $50 bottles to celebrated and treasured wines that reach well into the five figures. Notables include the Bremer Ratskeller Rudesheimer Apostelwein 1727, generally regarded as the oldest drinkable wine in the world, and a case of Domaine de la Romanee Conti, Romanee Conti Vineyard, generally considered the highest value wine in the world at release. Benchmark adheres to a rigorous authentication process that results in a provenance guarantee of each product acquired by the company.

For more information about Benchmark Wine Group, please contact Michelle Erland at michelle@parallel36.com or Pia Szabo at pszabo@parallel36.com

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About Benchmark Wine Group: Established in 2002, Benchmark Wine Group is the leading source of fine and rare wine for wine retailers, restaurants and collectors around the world. Based in Napa Valley, we acquire the most sought-after wines from private individuals and professional contacts. Our staff draws on decades of industry experience and is dedicated to providing exceptional service to all of our clients. [Benchmarkwine.com __title__ Benchmarkwine.com] offers 24 hour access to our cellar, displaying inventory in real time.

About Parallel 36: Parallel 36 focuses on marketing and communications providing strategic advice and execution for brands in the beverage alcohol category. A 'business results' oriented agency, Parallel 36 integrates business development, trade marketing, and consumer activations expertise with digital marketing, content creation and media relations. Leveraging relationships across the U.S. beverage alcohol industry, Parallel 36 accelerates success of clients.

 

SOURCE Parallel 36