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ParkHub & SP+ GAMEDAY Tackle the Super Bowl Again

HOUSTON, Feb. 6, 2017 /PRNewswire/ -- Occasionally in sports history, returning champions are called to defend their title as best in class. That is exactly what's happening this year in Houston, TX, except these champions' field of battle isn't the gridiron, it is the parking lot. For the second year in a row, SP+ GAMEDAY has selected ParkHub as their parking platform of choice for the largest sporting event of the year. George Baker, ParkHub Founder and CEO, stated, "We were honored and privileged to work with the SP+ GAMEDAY team here in Houston and appreciated the opportunity to showcase, again, what makes our company and product the gold standard for parking technology solutions in any situation."

Since 1994, SP+ GAMEDAY's team of professionals has excelled on national and global stages, having staffed, managed, and serviced over 90 venues and major events across the world, including the Olympic Games, NCAA Final Four Tournament, and of course the Super Bowl. ParkHub's first tier one event center implemented their technology in 2015, and since then has grown to nearly 30 clients from coast to coast due to their innovative and reliable software and hardware platform setting records and raising standards for both performance and reliability. Both companies manage the flow of people to places to minimize congestion, expedite travel times, reduce expenses and maximize event revenues, and most importantly improve the guest experience, guaranteeing that yesterday's fans walked into NRG Stadium with a smile. 

"It's really user-friendly," stated SP+ GAMEDAY VP Cristine Paull as one of the reasons this Dallas-based startup was included in this back-to-back victory. Their experienced parking professionals were able to offer the football fans six different payment options, including credit card, NFC, and pre-paid passes from ParkMobile, with Prime, ParkHub's proprietary cashier platform integrated with Verifone's e315 mobile point of sale. "It was an honor to once again support thousands of Super Bowl fans with a fast and secure payment experience that sent them on their way to the biggest annual sporting event of the year," said Joe Mach, president of Verifone North America."This is a great example of how Verifone continues to collaborate with partners to work at scale to win two years in a row."

"We built our systems with an emphasis on the speed and reliability of the transaction," replied ParkHub's CTO Dave Livingston when asked how they were able to park so many cars that quickly. From the minute lots opened, until parking was completed 6 ½ hours later, ParkHub's systems reliably and quickly processed vehicles, leading to near-zero wait times for fans arriving at the Big Game. SP+ GAMEDAY's Transportation Team used ParkHub's Portal, a powerful data visualization and management platform, to see their lot occupancy, revenue, and employee activity from a secure login on smartphones, tablets, and computers to strategically and efficiently park more cars in less time. The real-time data and insights that Portal provides are features that no other technology platform reliably offers.

ParkHub's platforms were built for scalability, to be effectively used for venues large and small. In Dallas, TX alone, this technology is used at Gilley's (less than 5K occupancy) and AT&T Stadium (+100K occupancy). Jake Edsell, COO for ParkHub, explained that "being at the Super Bowl, again, shows the heights that our product can go as to how flexible and scalable it is, not only to service the wants and needs of our clients and adapt to other areas of their business, but also satisfy the demands of an ever growing and changing marketplace." His statement is illustrated by the number of satisfied clients subscribing to their service across the nation: Parking Company of America and Joe's Auto Parks for daily parking; LiveNation for seasonal outdoor events in certain amphitheaters; American Airlines Center for over 220 events a year, and yesterday SP+ GAMEDAY for less than 8 hours at the Super Bowl.

On Sunday, fans experienced a complete end-to-end parking solution comprised of top-rated parking professionals using the most advanced parking tools available. While the Patriots may be this year's champion, behind the scenes SP+ GAMEDAY and ParkHub worked together to take home a win and bring every fan into the winner's circle with them.

To learn more go to www.parkhub.com/superbowl.

Jarrod Fresquez


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