Parks Associates: 41% of U.S. Home Caregivers Use a Digital Health Device and 8% Use Online Tools to Coordinate Caregiving
Connected Devices, Wearables, and Digital Health Services a Key Focus at 2015 International CES
DALLAS, TX--(Marketwired - Dec 18, 2014) - Parks Associates finds 41% of caregivers in U.S. broadband households currently use a digital health device as part of their caregiving routine, including 8% who use online tools to coordinate their efforts. The research firm's 360 View: Health Devices and Services for Connected Consumers 2014 analyzes multiple consumer surveys, including a 2Q 2014 survey of 10,000 U.S. broadband households, to analyze consumer health and wellness behaviors, calculate market potential for digital health solutions, and evaluate business strategies for consumer engagement and usage of wellness and fitness apps.
"Among U.S. broadband households, 22% have a head of household who currently provides care for a family member or anticipates doing so in the near future," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "At 2015 International CES, we'll see many new digital health devices and software on display, including innovations from companies such as Sleep Number, Independa, Bosch Healthcare, and Grandcare, and wearable tech from iHealth Labs, Misfit, Sensogram, and Vancive Medical Technology. These innovative solutions will find strong interest among current caregivers, but they will also have high standards to meet in improving the ways caregivers can monitor their family members."
Among current and future caregivers, their top concern is that their family member will fall and be unable to get help, so the smart device with the highest interest (44% of current and future caregivers) is an electronic panic button that can signal an emergency. Also, 30% find an electronic tracking watch with a panic button appealing. Currently only 8% of caregivers use an electronic watch to track the family member under their care.
"The appeal of digital services to help provide care is far greater than current adoption levels of digital health solutions in general," Wang said. "As we heard at our Connected Health Summit in September, demand for solutions that enable independent living at home is driving growth in the connected health markets. Solutions at CES, and the Digital Health Summit and Silvers Summit, will explore ways for connected technologies to provide better monitoring of family members."
Parks Associates will host the next Connected Health Summit: Engaging Consumers on September 9-10, 2015, in San Diego. The inaugural Connected Health Summit was held on September 18-19 and featured keynotes from Qualcomm Life, Optum, Walgreens, and Ascension Health. Data highlights from the summit are available at http://goo.gl/oWiCfi.
Parks Associates will also host CONNECTIONS™ Summit at CES on January 6, 2015. The one-day executive summit will feature interactive panel sessions on emerging areas critical to the growth of the connected home, including 4K, Internet of Things (IoT), tech support, and more.
Analysts are available to comment on digital health announcements at CES. To schedule an interview with a speaker or analyst, or to request specific research, contact Holly Sprague at hsprague@gmail.com.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security. http://www.parksassociates.com
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