New York, NY, May 09, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- PeerLogix, Inc. (OTC: LOGX), the go-to audience discovery platform for the OTT/streaming TV landscape, today released data that illustrated the significant lift in streaming views provided to the library of Marvel MCU titles available across OTT networks by the April 25 theatrical release of Avengers: Endgame.
The OTT data company reports that in the seven-day period beginning with the 4/25 release, there was a combined daily average of 1,374,720 streams of all available Marvel MCU titles, a 131% increase from the 593,340 combined daily average from the seven-day period leading up to the release. For the months of February and March the combined daily streams of the same catalogue of titles had been 488,630 and 512,400, respectively.
PeerLogix is the recognized leader in the OTT data space. With its patented streaming observation technology sitting directly ‘in the viewing stream,’ PeerLogix tracks viewership data of more than 50,000 premium TV shows and movies across more than 180 million households as streamed on virtually all of the mid and long tail OTT networks.
“Hollywood has always known that one of the real economic values of releasing a sequel (or any iterative chapter) in a well-received franchise is the ‘ripple effect’ that it will have in sparking interest in the earlier releases in the series,” explains PeerLogix Founder, William Gorfein. “This interest can often be measured in real economic terms by quantifying actual dollars generated by the sale or rental of the original title in formats like DVDs, BluRay or digital files. But today’s increasingly OTT/streaming driven entertainment landscape calls for new ways to measure (and therefore predict) this economic ripple effect.”
PeerLogix CEO, Ray Colwell, adds, “Realtime access to this kind of streaming data is extremely valuable in understanding the true economic ripple effect of a new release in a franchise as it allows for a more complete and reunified picture of affected viewing behaviors.”
PEERLOGIX is the go-to audience discovery platform for those advertisers hoping to make sense of the evolving OTT/streaming TV ecosystem. With a library of over 4 years of streaming video data and powered by a patent pending technology platform that collects and catalogs real-time OTT data – leveraging both licensed and publicly available databases to provide insights into consumer preferences - PEERLOGIX is able to provide the entire spectrum of ‘cord cutters’ as targeted advertising audiences as well as customizable access to a unique and comprehensive OTT data set. www.peerlogix.com
Forward Looking Statement
Certain of the statements contained in this herein include future expectations, contain projections of results of operations or financial condition or state other "forward-looking" information. The information contained in this includes some statements that are not purely historical and contain "forward-looking statements," as defined by the Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties. Such forward-looking statements include, but are not limited to, statements regarding the Company's and its management's expectations, hopes, beliefs, intentions or strategies regarding the future, including the Company's financial condition and results of operations. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "believe," "expect," "anticipate," "intend," "estimate," "may," "should," "could," "will," "plan," "future," "continue," and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, the actual results could differ materially from the forward-looking statements contained in PeerLogix forward-looking statements.
Investor Relations for PeerLogix:
Chuck Harbey, Managing Director
PCG Advisory Group
Press Relations for PeerLogix:
Marketing & Communications