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Is ‘Peppa Pig’ Sexist? Here’s Why People Are Criticizing the Popular Show

Amanda Tarlton

Beloved British children’s show Peppa Pig is being accused of sexism by London firefighters who claim that the cartoon discourages girls from joining the fire service.

The London Fire Brigade (LFB) called out the show, which has over 7.6 million subscribers on YouTube, following an episode titled “Fire Engine” in which the narrator begins by saying, “Mummy Pig is dressed as a fireman.” According to the LFB, the politically correct term would be “firefighter.”

“Come on [Peppa Pig], we’ve not been firemen for 30 years,” the LFB tweeted on March 17. “You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters.”

However, many people on Twitter disagree with the accusation, pointing out that all of the firefighters portrayed in the show are female. “You say calling her a fireman puts girls off, yet they see her, not a male, fighting fires,” argued one user.

Another fan defended the show by saying, “You know what I’d do if my little girl said she didn’t think women can be firefighters? I’d tell her they could, because I don’t need Peppa Pig to parent for me.”

But the LFB stands by its claim as part of its #FirefightingSexism campaign. A spokesperson for the organization told CNN, “We need to challenge outdated language that our research is showing is stopping young girls and women from considering firefighting as a rewarding and professional career.”

They added that “children’s cartoons make a huge impression on young people and it’s time for all media to treat us with respect and call us firefighters what we have been for the past 30 years.”


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