NEW YORK--(BUSINESS WIRE)--
A sold-out event gathered industry leaders across beauty, retail, technology, and media to showcase the AI and AR technologies re-shaping the consumer beauty journey.
Perfect Corp. hosted the Global Beauty Tech Forum at Metropolitan West in New York City on Tuesday, June 18th in partnership with leading specialized talent agency, 24 Seven. As the second stop on a global tour from Tokyo to New York, the Global Beauty Tech Forum gathered thought leaders behind the world’s leading brands across beauty, retail, technology, and media for a look at the future impact of artificial intelligence (AI) and augmented reality (AR) beauty technologies on the ever-evolving consumer journey.
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The half-day programming began with a keynote presentation by Perfect Corp. founder and CEO, Alice Chang, who showcased AI technologies as the key differentiator enabling the highly interactive, personalized beauty experiences that are being implemented across omnichannel touchpoints for brands, retailers, and media. Chang shared her vision of the future and emphasized how AI and machine learning technologies are the gateway to delivering the personalized beauty solutions that our modern-day consumer craves. Chang demonstrated how AI enables custom product and look recommendations which would not be possible with AR alone.
Chang also shared the stage with Estée Lauder Global Vice President, Stéphane de La Faverie, to discuss how one of beauty’s biggest powerhouses is embracing beauty technology and quickly adapting it to their consumer. “Our goal at Estée Lauder has always been to create and deliver high-touch experiences to everyone who interacts with the brand,” explained de La Faverie. “Now this experience has been enabled by high tech AI and AR to create a more engaging, more personalized journey for our customers. While we have always focused on innovating our products and services, with partners like Perfect Corp., we can now also innovate and elevate the consumer experience.”
The comprehensive programming included an afternoon of panel discussions including a brand panel with leadership from Estée Lauder, COTY, Benefit Cosmetics, and Neutrogena showcasing the unique ways that brands are integrating AI technology into their consumer shopping journey. “At Benefit Cosmetics, we strive to use Brow Try-On in two distinct ways, building the most realistic & personalized brow experience out there, so new customers can understand the transformative power of their brows and to meet our customers where they are, on mobile web. Thus far we’ve integrated Brow Try-On into +60 websites, including a test pilot with Ulta Beauty in-stores,” shared Associate Director, Global Digital Marketing at Benefit Cosmetics, Emily Dybwad.
The Forum included a retail panel discussion featuring Ulta Beauty, Sally Beauty, SAP, and Perch who spoke to the innovative ways retailers are creating new-concept, experiential shopping online and offline to drive sales. The conversation touched upon the omnichannel presence and implementation of AI and AR technologies that are emerging in the retail space and the ways brands are best leveraging these types of innovation. “The Experience Economy is the next wave of disruption for beauty brands and retailers. Companies are disproportionally rewarded when they deliver great experiences and absolutely punished when they do not,” SAP’s Industry Executive Advisor, Matt Gardner said. “This is why market leaders have prioritized Experience Management – bringing together real-time Operations (O-Data) and Experience (X-Data) into a single system-of-action – to truly differentiate their offerings, delight their customers, and fully capitalize on new ideas, capacities, and trends,” he added. “There are many innovative ways to augment our guest’s experiences, both online and in-store, and our recent tests are showing that when digital and physical journeys connect, they are indeed beautiful!” shared Ulta Beauty VP, Digital Innovation, Michelle Pacynski.
The days agenda incorporated a discussion on how beauty technology is being leveraged in the media space with a packed panel from Allure, Popsugar, Meredith Corp., InStyle, and DotDash. This comprehensive conversation focused on the creative way that media platforms are rethinking content to utilize beauty technology to bring their content to life in a whole new way. “At Meredith Corp., we are excited about the evolution of augmented reality. With Web AR, we’re able to deliver augmented reality experiences in traditional banner ads and via smart codes without the need for an app. This step is a testament to how technology can continue to enhance ROI for our clients. By putting digital assets into your physical world with augmented reality, we can drive pre-purchase trial of new products, use a portal to transport you to another world, and truly make storytelling experiential again. In the July issue of InStyle, we are using augmented reality to allow consumers to try-on and purchase editorial beauty looks direct from a smart code in the pages of the magazine, and within the articles on InStyle.com,” shared Director of Innovation, Meredith Corp., Joelle Mefford. The Forum’s agenda also looked closely at the unique way’s brands like 24 Seven, Spotlyte, and Trendalytics are adopting technology solutions to drive consumer behavior, as well as internal talent management. “We continually witness the impact of momentous technological change on the beauty business,” shared Lisa Marie Ringus, Executive Vice President of Global Sales and Business Development at 24 Seven, during her session that examined the talent relations side of beauty technology.
Throughout the event, guests were invited to experience the advancements happening in beauty technology first hand through the Technology Showcase which included activations from CyberLink’s FaceMe, 24 Seven, Perch, SAP, Social Vend, and Chic Sketch. This interactive experience also included a preview of Perfect Corp.’s newest advancements, including:
- AI Beauty Assistant—AI deep learning and big data for personalized look recommendations
- AI Product Recommendation—re-create makeup looks from photo or real life styles
- AI Spot Scan—3-sided facial diagnostic to detect pimples, blackhead, and pigmentation
- AI Smart Shade Finder—detects 89,969 human skin tones for shade match product recommendations
- 360 degree AI Live Hair Color—true-to-life AI live hair color effects (new hair color features!)
- In-store Consultation with Face AI—insight into valuable customer details with real time traffic monitoring and analysis
“We hope the Global Beauty Tech Forum continues to be an event that inspires brands to rethink solutions for beauty lovers using advanced technology, and continues to challenge Perfect Corp. and innovators across the space, to develop unique solutions that meet these evolving needs,” shares Chang. “At the heart of all our innovation we have tried to remain true to our beauty consumer and make sure the solutions provided work for how she shops and interacts with products. Our approach to technology and innovation has always remained consumer-centric.”
For a complete list of confirmed presenters and exhibitors please visit: http://beautytechforum.perfectcorp.com
About Perfect Corp.
With over 750 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com