SANTA CLARA, CA and PUNE, INDIA--(Marketwire - Mar 19, 2013) - Persistent Systems (
Persistent Systems is being recognized for its innovative work in creating a Big Data/Social Media/Viewer Response Analytics process for a revolutionary new Indian TV show, Satyamev Jayate (Truth Alone Prevails), which is dedicated to creating awareness about social issues. The show took on sensitive topics including female feticide, child sexual abuse, the caste system etc., with the goal of creating public debate about social issues and bringing about change at the individual level.
To achieve these goals, there had to be a way for viewers to express opinions, share stories and comment about the issues. This created a Big Data problem with millions of unstructured responses being submitted through Twitter, Facebook, YouTube, website comments, SMS polls, and phone voice messages resulting in 15M responses, a staggering 1,098,786,391 impressions across social channels and a velocity of 1M responses per episode. Persistent Systems designed a custom end-to-end Big Data/Social Analytics process in three weeks that analyzed all structured and unstructured data in real time to convey how the show affected changes in legislation, society and the individual -- all transparently shown on an impact dashboard:
"Technology continues to play a pivotal role in transforming how business and society functions. For the past 25 years the Computerworld Honors Program has had the privilege of celebrating innovative IT achievements," said John Amato, Vice President & Publisher, Computerworld. "Computerworld is honored to recognize the outstanding accomplishments of the 2013 class of Laureates and to share their work. These projects demonstrate how IT can advance organizations' ability to compete, innovate, communicate and prosper."
"The Computerworld Honors Program is singular in recognizing organizations that use information technology to change the world for the better," said Dr. Anand Deshpande, Managing Director and CEO, Persistent Systems. "Persistent Systems is proud to be named a 2013 Laureate for its role in creating a revolutionary Big Data/Social Media Analytics process that provided the necessary digital feedback loop from viewers to the show host, the producers and to the viewer's themselves. The platform we designed helped everyone understand how people nationwide felt about issues which have since effected changes in legislation and education as well as individuals."
Today, many enterprises are struggling to understand how to use Big Data effectively with increasing volumes of data, variety of data ranging from non-traditional unstructured sources like social media and data velocities of 400,000+ tweets per minute. It is becoming increasingly important for organizations to not only understand and analyze user response, but to have users actively participate in achieving business or social goals. Big Data analytics can transform relationships from reactionary to an interactive mode. Comprehensive analytics can be used in vigilance, compliance or sentiment reporting to get a feel for the user community.
To select this year's Laureates, Computerworld relied on a panel of 22 distinguished judges -- many of them Computerworld Premier 100 IT Leader Honorees from diverse industries -- to evaluate the humanitarian benefits and measurable results of applying technology to meet a specific social or business need. Persistent Systems was selected from more than 700 nominations to become one of 269 Laureates from 29 countries.
The Computerworld Honors Program awards will be presented at the Gala Evening and Awards Ceremony on June 3, 2013 at the Andrew W. Mellon Auditorium in Washington, D.C.
About The Computerworld Honors Program:
Founded by International Data Group (IDG) in 1988, The Computerworld Honors Program is governed by the not-for-profit Computerworld Information Technology Awards Foundation. Computerworld Honors is the longest running global program to honor individuals and organizations that use information technology to promote positive social, economic and educational change. Additional information about the program and a Global Archive of past Laureate case studies, as well as oral histories of Leadership Award recipients can be found at the Computerworld Honors website.
About Persistent Systems:
Established in 1990, Persistent Systems (
Computerworld is the leading source of technology news and information for IT influencers, providing peer perspective, IT leadership and business results. Computerworld's award-winning website (http://www.computerworld.com/), bi-weekly publication, focused conference series, custom solutions and custom research forms the hub of the world's largest (40+ edition) global IT media network and provides opportunities for IT solutions providers to engage this audience. Computerworld leads the industry with an online audience of over 3.5 million unique, monthly visitors (Omniture, August 2012) and was recognized as the Best Website by ASBPE and TABPI in 2012. Computerworld is published by IDG Enterprise, a subsidiary of International Data Group (IDG), the world's leading media, events and research company. Company information is available at http://www.idgenterprise.com/.
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