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Philco and Roku Launch Philco Roku TV Lineup in Brazil

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New lineup offers four models, including 50-inch and 58-inch 4K Philco Roku TV models

Roku, Inc. (NASDAQ: ROKU) and Philco today announced a new partnership that will bring the Philco Roku TV™ models to consumers in Brazil. The new Philco Roku TV models bring affordable streaming through four screen sizes including 32-inch, 42-inch, 50-inch and 58-inch Philco Roku TV models. The 50-inch 4K Ultra HD is already available for purchase online.

The new Philco Roku TV models run the latest Roku operating system, offering an intuitive home screen and access to 100,000+ movies and TV episodes via thousands of free or paid channels.

"We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers in Brazil," said Arthur van Rest, Vice President of International at Roku. "Since we entered the market a year ago, we’ve been pleased with the growth of the Roku brand in Brazil, and now, by partnering with Philco, we will be able to expand our product portfolio with 4K streaming so consumers can enjoy a great high-definition, easy-to-use entertainment experience at an affordable price."

Philco is the brand that brought the first TV to Brazil in the 50’s and since then, has been innovating with new TV launches and becoming a reference in technology.

"We are living in a moment where the TV has returned to the center of entertainment within the home. Our focus is to provide a cinematographic experience with our new TVs through powerful sound and high definition imagery. Now, by combining this with Roku’s extensive content offering and streaming experience, we can bring the best Smart TV into our consumers’ homes," said Cristiane Clausen, Executive Director of Philco.

The new Philco Roku TV lineup includes four TV screen sizes featuring Dolby Audio, integrated wired and wireless connectivity and the following panel technology:

  • 32-inch: HD

  • 42-inch: Full HD

  • 50-inch and 58-inch: 4K Ultra HD with HDR

Additionally, Philco Roku TV models features include:

  • Simplicity: A simpler smart TV experience that displays all the entertainment options (streaming, cable/satellite, antenna) on one personalized home screen.

  • Roku Search: It’s easy to discover something great to watch. Simply search by title or actor to find shows and movies to watch across top channels.

  • High Dynamic Range (HDR10): 4K Roku TV models support HDR10 content, making colors brighter and richer, particularly in vibrant scenes like landscapes and cityscapes.

  • Roku Remote: A simple remote to navigate TV and streaming channels along with channel shortcut buttons.

  • Free Roku mobile app: Control the TV via the mobile remote or keyboard, enjoy private listening with headphones, available on both Android and iOS.

  • Automatic Software updates: Receive new streaming channels and features automatically without lifting a finger.

The 4K 50-inch and 58-inch Philco Roku TV models also offer Apple AirPlay 2 and HomeKit support. Through AirPlay, Roku customers can stream, control and share their favorite content directly from their iPhone, iPad or Mac to their supported Roku device, bringing the experience to the big screen. HomeKit allows customers to easily and securely control their Roku device with their voice using the Home app and Siri on iPhone, iPad, Mac, Apple Watch, or HomePod.

Roku offers a streaming line-up with thousands of movies & TV episodes across 5,000 streaming channels available in the Roku Channel Store in Brazil. Consumers can access the streaming channels directly from the home screen and enjoy popular streaming channels such as Netflix, Disney+, Globoplay, Telecine, Prime Video and HBO. In addition, free channels such as Pluto TV and Vix are also available, as well as DIRECTV GO, Spotify, Looke and Playkids.

Pricing and Availability

The 50-inch Philco Roku TV model is available online and retail stores at a recommended retail price of R$ 3.399.00. Additional models will be available in the upcoming months.

About Philco

Philco has a history of tradition, marked by the development and manufacturing of products that win consumers over for their quality, durability and efficiency. In addition to offering solutions for daily needs, Philco has innovation and creativity ingrained into the company’s main characteristics, which is why it never ceases to surprise. Its portfolio has a mix of products and lines for the kitchen, home, air conditioning, refrigeration, personal care, TVs, audio, video, computers and even tools. The company now has more than 5,000 employees.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the benefits of the Roku and Philco partnership; the benefits, features, timing and availability of the Philco Roku TV models; and the features, benefits and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku and the Roku logo are registered trademarks and Roku TV is a trademark of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210114005260/en/


Roku media contact:
Gretel Perera