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Phunware: The Mobile Cloud to Digitally Transform Business for on-the-go Growth

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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.

Image by Firmbee.com on Unsplash

If the COVID-19 pandemic highlighted anything in business, it was this: Digital transformation is critical to modern businesses' growth and ongoing success. Without a way to leverage technology in order to scale your company and reach people on-the-go in a meaningful way, you’re missing out on a large part of what could be your future customer base.

With an engaging connection and an effort to understand your customers through responsible data collection, businesses can use technology to build lasting relationships with people. Not only that but using customized apps to reward customers and have them thinking about your brand even after their visits could promote a more loyal fanbase that continues to come back for more. But how do you engage your target audience and get them excited about what you have to offer? You license software from a company that spent the last 12 years developing the tools you need to contextually engage your customers in a mobile-first world.

What is Phunware?

Phunware (NASDAQ: PHUN) is a Texas-based company that offers a fully-integrated cloud platform for Fortune 500 companies like Lowe’s (NYSE: LOW), NBC (XBKK: NBC) and Fox (NASDAQ: FOX) to connect with customers and keep them engaged through mobile devices. Its Multiscreen-as-a-Service (MaaS) system gives brands the products, solutions, data and services on mobile to foster brand awareness and drive profitable behavior. The great thing is that there’s no limit to growth, and it’s easy to scale to match the business’ desired pace.

Mobile Solutions for Phunware Partners

An important thing to remember about Phunware is that its software can be used for standalone solutions or integrated into third-party mobile applications to enhance existing mobile ecosystems. Phunware’s standalone solutions have been optimized by industry to create everything from a Digital Front Door for health systems to a Smart Workplace for corporations.

The company’s latest partner is Carrier (NYSE: CARR) is currently using Phunware’s location software inside of its BlueDiamond mobile application to initially target 100,000 LenelS2 customers before considering a broader rollout worldwide. The idea is to leverage the mobile device’s computing power to create opportunities for engagement. Remember, when you satisfy the customer, an increase in revenue inevitably follows. Plus, when you add a customer reward system through Phunware’s blockchain-enabled data exchange and mobile loyalty ecosystem powered by PhunCoin and PhunToken, respectively, customers are more likely to return and tell their friends.

Of the more than 15 billion Phunware IDs created and over 5,000 mobile apps supported, the technology of bringing hardware, software and firmware together helped scale companies such as:

  • Disney (NYSE: DIS)

  • Procter & Gamble (NYSE: PG)

  • Google (NASDAQ: GOOGL)

  • Facebook (NASDAQ: FB)

Engage the Customers and Build a Brand

If you want to build a brand and create loyal customers, you must have an engaging platform and make it available to your target base, no matter their location. People are not sedentary anymore, and business solutions need to reflect that fact by meeting them wherever they may be. Using a digital infrastructure to transform a business into a cloud-based enterprise takes a unique combination of factors that are both mobile and easily scalable to business growth — and Phunware seems to have the key.

The preceding post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga. Although the piece is not and should not be construed as editorial content, the sponsored content team works to ensure that any and all information contained within is true and accurate to the best of their knowledge and research. This content is for informational purposes only and not intended to be investing advice.

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.