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Physicians Interactive Introduces Omnio, the Most Customized, Comprehensive iPad App for Medical Professionals Today

MARLBOROUGH, MA--(Marketwire - Mar 26, 2013) - Physicians Interactive (PI), the leading provider of online and mobile clinical resources and solutions for healthcare professionals, today announced the launch of Omnio, a versatile, new app that invigorates the medical app market by unleashing the power of the iPad in a personalized point-of care tool.

The free Omnio app is available for download in the App Store: https://itunes.apple.com/us/app/omnio/id545775601?mt=8.

From the point of download, Omnio connects clinicians to comprehensive drug and disease references and calculators that are essential in their specialty. Omnio is easy to expand, connecting users to a worldwide medical marketplace of trusted publishers, allowing them to further customize Omnio into the optimal point-of-care companion.

Since its mid-December debut in the App Store, word of mouth and social referral among medical professionals have driven Omnio to top the charts of free medical apps in the App Store, bolstered by a stellar rating near 5 stars.

"With more than 31 million new entrants coming into the American healthcare system under healthcare reform, clinicians have a pressing need for tools to simplify their workflow," said Physician Interactive's CEO and Vice Chairman Donato Tramuto. "Yet, only five percent of medical professionals are satisfied with current medical apps.* Omnio changes everything, allowing clinicians one-tap access to their favorite mobile tools and serving all the diverse roles clinicians now play. We chose the name Omnio because this app will become the omnipresent clinical assistant for the emerging healthcare workflow."

Omnio is designed to be the modern-day digital black bag for clinicians to keep all their most important must haves just a tap away on their iPads. The app was developed with extensive user research to ensure it met the needs of medical professionals who have been frustrated with the limitations of other medical apps.

The research found that hundreds of apps designed for clinicians on the market today were too overwhelming to manage separately. They often focused on just one function, did not allow clinicians to customize the app for their specialties, and too often failed to provide the relevant information and resources clinicians needed at the point of care.

"Clinicians don't have time to scroll through five screens of medical apps to find the one tool they need," said Physician Interactive's Chief Medical Officer and Senior Vice President of Product Management Gautam Gulati, MD, MBA, MPH. "We provide those core tools, for each specialty, then apply the latest design and technology to make it easy to add, swap, drag and drop to customize Omnio into their optimal point-of-care resource. Clinicians are coming to Omnio to get the latest news in their field, check drug dosing and interactions, review evidence-based guidelines, and perform calculations at the point of care. We make it quick and easy for them to access the tools they need."

Omnio's free content includes drug look-up, dosing recommendations, medical calculators, drug interaction, formulary information, disease reference materials, curated specialty news feeds, and much more with ongoing releases of new updates. All the offerings are personalized by profession and specialty to identify the most relevant resources from publishers, peers in healthcare, and professional associations. Clinicians can bookmark and tag these key resources -- which can range from books to medical calculators to entire Web sites -- so they are just one tap away on the iPad. With Omnio, clinicians can spend less time looking for information and more time practicing medicine.

"I can use Omnio on my iPad every day to answer questions specific to my branch of cardiology," said Jordan Safirstein, MD, FACC, FSCAI, RPVI, who specializes in cardiac and peripheral vascular intervention. "It is personalized information chosen by me that is always accessible on my iPad. This type of functionality is part of the appeal of the iPad -- so it's great to finally have this in a medical app."

For more information about Omnio, please visit www.omnio.com.

* July 2012 WorldOne Research Survey

About Physicians Interactive

Physicians Interactive (PI) is the leading provider of online and mobile clinical resources and solutions that fit within the medical professional workflow to provide better patient care. We use the full power of our worldwide network of Healthcare Professionals and Life Sciences Companies together in ways that will change the practice and business of medicine, for the better. PI has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including EHR-based eCoupon and messaging, eSampling, multiplatform learning programs, and mobile solutions including Omnio, a customized iPad app that simplifies clinical workflow at the point of care. With the recent acquisition of InfoMedics, PI has added patient education and adherence programs to its suite of solutions. Physicians Interactive is a division of Skyscape.com, Inc. For more information about PI, please visit www.Physiciansinteractive.com.