Pinterest has long been used by some women to curate photos for their perfect wedding.
But the virtual pinboard website may have taken that identity a step too far when it accidentally emailed some of its users to congratulate them on their upcoming weddings. The women who received these emails were not getting married.
Some female Pinterest users got emails from Pinterest with subject lines like “Hundreds of wedding invitations (P.S. You might find the one).” The erroneous emails read: “You’re getting married! And because we love wedding planning — especially all the lovely stationery — we invite you to browse our best boards curated by graphic designers, photographers and fellow brides-to-be, all Pinners with a keen eye and marriage on the mind.”
The mistake was first spotted by New York Magazine, which pointed out a series of tweets from unhappy (and not betrothed) Pinterest users on Thursday.
Some users think they’re receiving the emails because they post wedding-themed pictures on Pinterest.
We’ve reached out to Pinterest, and we will update if we receive a response.
“Every week, we email collections of category-specific pins and boards to pinners we hope will be interested in them. Unfortunately, one of these recent emails suggested that pinners were actually getting married, rather than just potentially interested in wedding-related content. We’re sorry we came off like an overbearing mother who is always asking when you’ll find a nice boy or girl,” said Barry Schnitt, Pinterest’s Head of Communications and Public Policy, in an email to Business Insider.