Pitney Bowes' Technology Powers Ordoro's Order Platform

Premium technology company, Pitney Bowes Inc. PBI, recently announced that its proprietary shipping APIs for USPS postage solutions will now power Ordoro’s multi-channel order platform.

Pitney Bowes’ Shipping API technology – part of its Commerce Cloud platform – has earned a solid reputation among e-commerce platforms for simplifying the entire shipping process as well as fortifying security measures. This technology can perform a range of functions for its clients, such as creation of labels, accessing discounted rates and tracking of packages seamlessly. This, in turn, helps SMB retailers slash operational costs and deliver higher customer satisfaction.

Boosting Shipping and Inventory Management

Ordoro, an e-commerce order and inventory management firm, has been consistently improving its shipping and inventory management for all e-commerce merchants. Pitney Bowes – which has been a key provider of online shipping technology for over a decade – is offering a scalable technology to Ordoro. This will enable it to provide e-commerce solutions for merchants of all sizes.

At present, the e-commerce merchants’ back office operations, including inventory, orders and shipping, are quite complex with ample scope for improvement. Leveraging Pitney Bowes’ shipping APIs technology, Ordoro will aid e-retailers to manage their operations across multiple channels on the same platform.

Pitney Bowes believes that smooth shipping is indispensable for a great e-commerce experience. Going forward, this technology firm foresees multiple retailers turning toward it for its state-of-the-art technology that supports improved delivery. In a bid to improve its overall technology portfolio, the company has signed deals with 11 system integrators to date. Of these, deals with two global technology behemoths, Accenture plc ACN and International Business Machines Corporation IBM deserve special mention. We believe that such efforts will be conducive to the company’s growth in the long run.

Headwinds Mar Near-term Prospects

Despite these positives, Pitney Bowes’ financials have been affected by escalating marketing and ERP implementation expenses. The company expects rising capital expenditure in 2016 related to the ERP program (in areas including process automation of manual procedures, expanding web capabilities for client self-service, and additions of new functionality) will drive operating costs, thereby increasing pressure on margins.




These apart, foreign currency fluctuations have also been hurting the company’s sales. Strengthening of the U.S. dollar has proved to be a headwind for the company’s e-commerce business by making purchases more expensive and lowering cross-border sales. This Zacks Rank #4 (Sell) expects currency volatility to continue hampering its cross-border businesses.

A better-ranked stock in the industry is Konica Minolta, Inc. KNCAY that holds a Zacks Rank #2 (Buy). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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