NEW YORK, NY--(Marketwired - Jan 16, 2014) - PlaceIQ, the company building more accurate audiences with location, time and real-world behavior, announced today two speaking engagements at mobile marketing industry-focused conferences -- Mobile Media Summit in San Francisco, California, on Tuesday, January 21, and Mobile Marketing Exchange in Ponte Verda Beach, Florida, from Wednesday, January 22, to Friday, January 24.
Rebecca Hawkins, Director of Mobile Strategy at 4D and PlaceIQ's Vice President of Strategy, Drew Breunig, will lead a case-study based presentation, "An Industry First: TV Data Helps Close the Loop in Mobile Like Never Before" at Mobile Media Summit on Tuesday, January 21, in San Francisco, California, at 11:20am PST. This session will paint a picture of the marketing opportunities in grasp when television-viewing habits can be connected with location data. Attendees will learn first-hand how blue-chip brands bridging television and mobile to garner previously unavailable, multi-dimensional insights about their consumers.
On Friday, January 24, at 8:55am ET at Mobile Marketing Exchange, PlaceIQ Chief Revenue Officer Tony Nethercutt will lead the "Building Mobile Audiences from Location Data" session. In today's world, where consumers are rarely more than three feet away from their location-aware mobile devices, location intelligence is proving to be the most powerful tool to understand consumer behavior. Nethercutt will guide his audience through an overview of techniques to better leverage insights, measurement and analytics to understand consumers better than ever before. It will also include a discussion on how mobile advertising can be made even more effective by combining it with other mediums that target the same mobile audiences as well as offer insight on KPIs available in mobile advertising that prove campaign success.
For more information or to arrange an on-site meeting with a PlaceIQ executive, please contact: Carla Rudder, firstname.lastname@example.org.
Leading CPG, retail, automotive, entertainment, consumer electronics and other national brands and their agencies rely on PlaceIQ's patented technology and suite of consumer discovery, engagement and activation solutions to engage with the right consumers and lead them to desired brand actions and destinations at unbeatable scale. PlaceIQ's Place Visit Rate™ (PVR™) is already the standard for measuring real-world, in-store ROI, quantifying the value and effectiveness of advertising, targeting and messaging. The company is headquartered in New York City and has offices in San Francisco, Los Angeles, Detroit, Chicago and Boulder, Colorado.