U.S. Markets open in 1 hr 55 mins

Big and tall: Plus-size men 'struggle' as much as curvy women

This article is supported by Old Navy. It is editorially independent, with no influence or input from the brand.

The plus-size fashion movement isn’t just about women — even though they might be the most vocal.

According to Sara Westbrook, Head of Plus Merchandising at Old Navy, who spoke on Saturday at the theCURVYcon, a conference connecting plus-size influencers, celebrities, and brands, men “face the same challenges as plus-size women.”

On the event’s “Dear Retailer” panel, Westbrook — along with her peers from Lane Bryant and JCPenney — noted that men who buy big-and-tall sizes just “want to look nice; they want to look put together.”

Sara Westbrook, far right, speaks at theCURVYcon on Sept. 8 in New York City. (Photo: Getty Images)

Additionally, considering they rarely see themselves reflected in marketing and advertising campaigns, plus-size males may feel a sense of disenfranchisement that’s similar to the way many females feel. “That’s a really important part of our men’s business at Old Navy,” Westbrook says, “and we have a really broad size range as well as lengths, so he can definitely find himself within our collection.”

Yahoo Lifestyle live-streamed theCURVYcon 2018. Check out our full coverage, here and catch another great moment, below: 

Read more from Yahoo Lifestyle:

Follow us on Instagram, Facebook, and Twitter for nonstop inspiration delivered fresh to your feed, every day.