Popeyes Just Launched A Clothing Line That Looks Exactly Like Ivy Park
The devil works hard ― but the Popeyes marketing team works harder.
From the brand that brought you the sandwich comes the chain’s next viral moment: a Popeyes clothing line. It’s chic, it’s orange and maroon ― it, uh, looks exactly like Beyoncé’s now sold-out Ivy Park collection for Adidas.
It’s a true “chicken and egg” moment. The Ivy Park collection came out first, but fans were quick to point out that the color scheme matched the beloved chain’s signature colors:
OMG! Beyonce designed her Ivy Park x Adidas collection in the Popeyes Chicken Sandwich color way. I stan a marketing Queen! 😂 #IvyParkXAdidas pic.twitter.com/BcTjjq5STS
— Angela Mack (@AngelaDMack) January 18, 2020
Basically, everyone who had a hand in both of these marketing campaigns deserves a raise, or at least a lifetime supply of Popeyes.
The chain used real team members to model the 10-piece collection of items from the Popeyes uniform, which includes hats, sweatshirts, jackets and more.
It’s a more affordable alternative to the Ivy Park collection. Items range from $10 to $40, with 100% of proceeds going to the Popeyes Foundation, which has a mission to “strengthen our communities with food and support in times of need.”
Love HuffPost? Become a founding member of HuffPost Plus today.
https://t.co/0bKZf6YJaI
no shade
i'd wear some of this stuff.— Xavier D'Leau (@XavierDLeau) January 29, 2020
Also. I hope we never stop talking about Popeyes Marketing team.
THIS IS AMAZING. They did their own version of Ivy Park merch. https://t.co/7WAsJOLeOu pic.twitter.com/akGn6Mjo3j— Astasia Williams (@AstasiaWill) January 29, 2020
Major props are in order to the Popeyes team for yet another genius marketing strategy. Not to mention the lines are way shorter to buy the clothes than a sandwich.
Related...
Popeyes And Chick-Fil-A Duke It Out In Deep-Fried Fracas Over Best Sandwich
Meet The Teen Who Registered People To Vote While They Waited In Line At Popeyes
Style And Beauty Gifts From Businesses Owned By People Of Color
Also on HuffPost
This article originally appeared on HuffPost.
