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Porter Novelli in Tie-Up with Treo Solutions

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Diversified Agency Services (:DAS), a division of Omnicom Group Inc. (OMC) recently announced that one of its operating units, Porter Novelli, has partnered with Treo Solutions to include the latter’s healthcare solutions in its Global Health & Wellness portfolio.

Treo Solutions, a leading healthcare data analytics and healthcare transformation company, provides strategies, tools and insights to payers, providers and government organizations to develop value-based healthcare models. The company develops its own payment models, population health management logistics and predictive analytics for this purpose.

According to the deal, Porter Novelli, which is one of the world's major public relations agencies, will be responsible for increasing awareness of Treo Solutions’ unique and innovative approach to deliver value-based healthcare solutions.

Incidentally, several other companies like Treo Solutions are resorting to marketing firms to showcase their products to the general public and other business organizations. Porter Novelli, through its marketing tactics, will help Treo Solutions to disseminate its approach of delivering quality healthcare solutions at lower cost of care.  

Omnicom, the parent company of Porter Novelli, is a leading global marketing and corporate communications company. Recently, Omnicom and Publicis Groupe SA (PUBGY) signed a definitive agreement to merge together and create Publicis Omnicom Group, which will possibly be the world’s biggest communications, advertising, marketing and digital services company. The transaction is a merger of equals and is expected to close either in the fourth quarter of 2013 or the first quarter of 2014.

Omnicom currently has a Zacks Rank #3 (Hold). Other notable companies in the industry that warrant a look include WPP plc (WPPGY) and Corporate Executive Board Co. (CEB). Both these stocks carry a Zacks Rank #2 (Buy).

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