TORONTO--(Marketwired - Jun 10, 2013) - While Netflix has garnered a lot of attention for communicating with investors via social media, they're hardly alone. From AutoNation to Zillow, companies are breaking market-moving news on social channels, signaling a drastic shift in investor relations. At the 2013 National Investor Relations Institute (NIRI) Annual Conference, June 9-12 in Hollywood, Florida, Marketwired CEO Jim Delaney will present "The Power of Influence: Social Media, Wall Street and What's Next." During this presentation, Delaney will review recent research findings and share digital investor relations best practices and emerging opportunities.
For publicly traded companies, social media is more than just a channel to distribute information. It's shaping investment decisions. In fact, Marketwired recently commissioned research that found 60% of investors and analysts under 40 years old are already regularly consulting social media to inform their decisions.
"While it's been assumed and rumored that social media was influencing investment decisions on Wall Street, this is the first available data that proves that point," said Delaney. "The data reinforces what we've believed to be true, and what I'll be discussing at NIRI: An integrated approach to investor relations -- combining traditional and social channels -- is smart for business."
Find Marketwired at NIRI at Booth 603, or visit Marketwired's blog to learn more about the research findings, as well as tips to incorporate digital communication into investor relations.
Partnering with companies of all sizes -- from start-ups to Fortune 500 enterprises -- Marketwired is an innovative, social communications company offering best-in-class, global news distribution and reporting. Powered by Sysomos, Marketwired's products also provide state-of-the-art social media monitoring and analytics. This critical business intelligence provides instant and unlimited access to all social media conversations, allowing brands to see what's happening, why it's happening, and who's driving the conversations.
Marketwired is majority-owned by OMERS Private Equity (www.omerspe.com).