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PPG Industries Highlights TRENDCAST Styling Directions

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PPG Industries Inc. (PPG) has showcased a revolutionary, portable color tool kit – TRENDCAST Styling Directions 2014 – developed for consumer products designers during two color shows in the San Francisco area. It is an advanced technology displaying the future trend in colors, effects and tangible sensations in coated surfaces.

The tool kit is a research product of 35 PPG global color experts from the Americas, Europe and Asia. It is aimed for smartphones, tablets, furniture, and fashion designers to keep them updated with the trends in vogue for the next two years.

Two separate events were hosted by PPG for the color launch in May, one at San Francisco’s Academy of Art University and the other in Cupertino, CA, both of which are leading consumer electronics industry destinations and a significant Silicon Valley Design centre.

According to Joe Kowalski – PPG’s global manager of color and surface design for consumer products – during the event a complete sensory experience was delivered to the attendees via the color show, which included not only audio-visual but also touch, sense and scent experiences.

The TRENDCAST Styling Directions 2014 has a wide mix of colors in its palette ranging from delicate pastel and soft neutrals to bold and bright hues. The kit is divided into four exclusive themes, Hi-Breed, Mosaic, Theorem and New Spirit and also has a web-based palette option for quick referencing and sampling.

The color shows succeeded in displaying PPG’s new technology to a lot of interested consumer product designers along with students to share the future of color designing.

PPG Industries released its second-quarter 2014 results last month. The company topped earnings expectations in the quarter on healthy results across major markets, notably Europe where earnings jumped 28%. Cost reduction measures and strength in the automotive OEM coatings market supported the results.

PPG Industries is a Zacks Rank #3 (Hold) stock.

Better-ranked companies in the diversified chemical space include LyondellBasell Industries NV (LYB), Celanese Corporation (CE) and Johnson Matthey plc (JMPLY). All of these stocks hold a Zacks Rank #2 (Buy).

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