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Premium Underwear Brand SAXX Partners With McCann To Push Into US Market

TORONTO , July 26, 2019 /PRNewswire/ -- McCann Canada announced today that it is partnering with SAXX, the innovative Canadian men's underwear brand, to expand the brand's presence in the U.S. premium underwear market.

"McCann will play an important role as we continue to nurture meaningful relationships with our customers, and connect with them on an emotional level. Our underwear is designed to support guys literally, but it also supports them figuratively," said Michael Dalzell , SAXX's Vice President of Brand. "Our brand has evolved organically into this incredible collective for men pushing the world forward, and we want to continue to challenge and support that community in their stepping outside their comfort zones to drive change."

McCann Canada will partner with SAXX strategically and creatively to build awareness of the SAXX brand and the company's unique product advancements and consumer benefits. SAXX, with headquarters in Vancouver and offices in Portland, Oregon , has become one of the fastest-growing premium men's underwear brands in North America since it was founded in 2006. The brand has built a deeply loyal customer base who value and demand better basics in men's underwear categories that have historically lacked product or design innovation.

" McCann Canada is excited to enter into this new partnership with SAXX and help drive brand awareness and market share in the U.S.," said Dustin Rideout , Chief Strategy Officer, McCann Canada . "We look forward to this opportunity as the SAXX brand continues to grow and share its mission of supporting men across the globe."

SAXX provides men with game-changing, next-level underwear and apparel. The company started selling underwear that was built differently, and their product mix now includes boxers and boxer briefs in a variety of fits, performance wear, shorts, and swimwear. The brand is famous for its patented BallPark Pouch™ technology, which many customers describe as life-changing. The SAXX brand has implemented Three-D Fit™, Flat-Out Seams and a variety of fabrics built for comfort from the desk to the gym, as well as their fresh designs.

About McCann Worldgroup 

McCann Worldgroup, part of the Interpublic Group (IPG), is a leading global marketing solutions network united across 100+ countries by a single vision: To help brands play a meaningful role in people's lives. Ranked as the world's most creatively effective marketing services company both in 2018 and 2019, the global network comprises McCann (advertising), MRM//McCann (science/technology/relationship marketing), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (production), PMK-BNC (entertainment/popular culture), Weber Shandwick (public relations) and FutureBrand (consulting/design). 

About SAXX Underwear

SAXX revolutionized the underwear industry with the introduction of the BallPark Pouch™ – a patented 3D hammock-shaped pouch that keeps everything in place, thanks to breathable mesh panels that prevent skin-against-skin friction, and no exposed stitching for chafe-free comfort. Today, SAXX continues its mission to become the world's best men's underwear brand by equipping the modern man to tackle today's challenges. SAXX has distinguished itself as a forward-thinking company striving for positive change through innovative design and partnerships that promote meaningful impact. As a result, the brand is one of the fastest growing men's underwear companies in North America . For more information, visit saxxunderwear.com or follow SAXX on social at @saxxunderwear and #nostatusquo. 

SOURCE McCann Worldgroup