Here’s what happened this week in weird business news…
Enough Jibber Jabber
Mr. T pities the fools who don’t take home improvement seriously. That’s right, everyone’s favorite mohawked ex-soldier of fortune has left the A-Team to join the demo team. He’ll be hosting a construction show on DIY TV where he tears out and renovates old rooms called, “I Pity the Tool.”
"Before I worked in show business, I worked in the demolition business," Mr. T said in a statement. "And even after I made it in Hollywood, I kept on building things."
This is not DIY TV’s first foray into celebrity home improvement. The network also airs “The Vanilla Ice Project,” “Daryl’s Restoration Over-Hall (with Daryl Hall),” “The Shatner Project,” and “Rev Run’s Renovation."
DIY Network is owned by Scripps Network (SNI) and was created by the same people who made HGTV and Food Network. In an interview with The Chicago Tribune (TRCO), Kathleen Finch, president of Scripps' home-category networks, said that this celebrity-oriented programming was what helped the network grow its audience of people between 25 and 54 years old by 8% in 2014. "These people have built-in fan bases that come to see their heroes do things that they didn't really know they could," she said.
Being a grown up is hard. Sometimes it's hard to resist the urge to crawl under your desk and take a nap. That’s why Michelle Joni Lapidos, 30, created Preschool Mastermind, a daycare for adults. The program is located in Brooklyn, NY (where else?) and costs between $333 and $999 for a month of sessions. Classes include arts and crafts like finger painting and play dough, show and tell, snack time, and, of course, nap time.
“I introduce to you a brand new course for grownups to re-learn the basics, and experience the ::magic:: of life as it was originally intended. Guess what: You still CAN be anything you want when you grow up! And this class will give you the hands-on wisdom, intuition and playfulness you need to get there,” writes Lapidos on her website.
Sense of pride and dignity not included.
Smell Like Burgers
In honor of April Fool’s Day, Burger King (QSR) is releasing a perfume that smells like a Whopper. Because everyone wants to smell like cooked onions and meat juice, right? The limited edition fragrance will be sold exclusively in Japan and cost around $41 USD, or 5,000 Yen. Burger King tried the same stunt a few years back in the U.S. with “Flame,” which was billed as "the scent of seduction with a hint of flame-broiled meat."
If you are lucky enough to get your hands on the flame-grilled fragrance we strongly recommend you avoid dogs and wooded areas.
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