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All the Prime Day Beauty Deals People Are Losing It Over

Erin Jahns

If you're like us, you don't really need a special excuse to splurge an entire paycheck on the deep, dark depths of Amazon's amazing beauty department. But for one "holiday" per year, we go especially insane. Three words: Amazon Prime Day. Yep, the annual one-day shopping event is officially upon us, and we're already shining our wallets and pep-talking our credit cards in anticipation.

For those who don't know, Amazon Prime Day is basically the equivalent of Black Friday or Cyber Monday but held exclusively for Amazon Prime members. (Without a membership? Fear not! You can sign up now for a 30-day free trial to shop all deals.)

Shoppers are gifted with extra-special deals and markdowns across pretty much every category. So yes, go ahead and buy a blender, microwave, and vacuum while you have your credit card handy, but we, of course, have our beauty-loving hearts zoomed in on all the red-hot hair, makeup, and skincare deals we plan to stockpile our carts with. Prime Day deals start today, July 15, and will run through Tuesday, July 16—the event's first-ever 48-hour run time. So since you have from now through 11:59 p.m. PT on Tuesday to snap up all the best beauty finds, we're lending a helping hand and sharing all of the best beauty products currently on our shopping radar. Keep scrolling!


Formawell Beauty x Kendall Jenner One Inch Curler ($32)

This one-inch curler will give you Kendall Jenner–perfect curls.

Formawell Beauty x Kendall Jenner Ionic Dryer ($48)

This sleek and chic blow dryer promises the fastest dry and boasts dual heat and airflow for preserved hair health.

Marc Anthony Dream Big Volume Thick n' Full Hairspray ($9)

In the market for a new can of hair spray? This boasts a flexible, lightweight and touchable hold that won't weigh your strands down. In other words, it's perfect for summer.

Hot Tools Professional Black Gold Micro-Shine Flat Iron ($84)

This black and gold flat iron is an industry favorite, and it's 30% off! For sleek, straight hair, its a celeb stylist go-to.

Gold n Hot Professional Ionic Volumizer Dryer and Styler for Textured Hair ($39)

If you just can't with at-home blowouts, this ingenious styler works wonders on your natural texture.

Revlon Jumbo 3 Barrel Hair Waver for Deep Waves ($23)

Want waves? We recommend this epic jumbo styler from Revlon for a mermaid-esque mane this summer.

Bosley Professional Strength Volumizing and Thickening Styling Gel ($12)

If you're lusting after thick, far more voluminous strands, this professional-strength gel is the ultimate styling steal.

The Beachwaver Co. S1 Curling Iron ($103)

Fact one: Celebrity stylists hoard (and swear by) this ceramic rotating curling iron. Fact two: You must add it to your cart this second while it's 20% off.

Natural Formula Ampoule Intense Hair Mask With Restoring Oils ($10)

Undo all your summer damage with this intensive hair mask enriched with restorative oil ampoules for max shine, sleekness, and lasting hair health.

Bed Head Blow Out Freak One Step Dry + Volume ($48)

This hot-pink tourmaline and ceramic dryer brush is a best-kept secret for a voluminous good hair day.

Kitsch Luxury Shower Cap ($18)

Everyone needs a shower cap, and you might as well have one that's mold-resistant and chic AF, right? Kitsch is offering a 25% off digital coupon that is accessible via the listing on Amazon.

Kitsch Velvet Scrunchies ($7)

Cute velvet hair ties for 25% off? Yes, please!

Folgain Triple Action Complete Formula for Thinning Hair ($22)

We've heard so many hair experts represent the product from Folgain if you're experiencing thinning hair or hair loss. And, the brand is offering 25% off all products!


Erno Laszlo White Marble Dual Phase Vitamin C Peel ($67)

This is the ultimate C-packed peel for bright and radiant skin this summer.

Erno Laszlo Dead Sea Mud & Charcoal Deep Cleansing Bar ($27)

A therapeutic cleansing bar that banishes dirt and buildup with one clean sweep thanks to detoxifying dead sea mud.

Erno Laszlo Hydra-Therapy Gel Cream ($88)

This refreshing gel-cream formula keeps summer's inevitable grease at bay and pores on their best (non-clogged) behavior.

InstaNatural Hyaluronic Acid Serum ($11)

Everyone needs a hydrating hyaluronic acid serum in their skincare lineup. Here's yours.

InstaNatural Eye Serum ($14)

We don't know about you, but we haven't slept much this summer. This luxurious eye serum will help make you look more bright-eyed, less vampire.

InstaNatural Retinol Serum ($14)

If you've been looking to add a high-quality retinol serum into your routine, Amazon Prime Day is the ultimate opportunity. We're snagging this one, which also has vitamin C, niacinamide, hyaluronic acid, and CoQ10.

Glo Skin Beauty Oil Free SPF 40+ ($25)

An oil-free sunscreen formula is a must for summertime, and this one from Glo Skin is one we consistently recommend to friends and keep stocked on our vanity.

Glo Skin Beauty Purifying Gel Cleanser ($24)

To rid our pores of every last stitch of acne-causing bacteria, dirt, and debris, we count on this gentle purifying cleanser. We're in love with the refreshing gel consistency.

Pūrlisse Watermelon Energizing Marshmallow Peel Off Mask ($20)

We can't imagine anything dreamier for our dehydrated skin than this watermelon-and-marshmallow-spiked peel-off mask.

Wow Apple Cider Vinegar Foaming Face Wash Cleanser ($8)

Regardless of your skin type, this balancing foaming cleanser from Wow will be your skin's BFF this summer. It features clarifying apple cider vinegar, vitamins aplenty, and soothing aloe vera. Use the code BCMK52DE for 35% off.

Zaman Skincare Sleeping Beauty Roller Kit With Face Serum ($55)

We're not sure what's more luxe than a black obsidian facial roller paired with an organic cumin seed and vitamin C facial serum.

The Better Skin Co. Lava Magik ($21)

There's nothing better than finding a holy-grail multitasking product. This formula from The Better Skin Co. works as a cleanser, scrub, and mask and features beautifying additions like French lava, calendula, and sweet orange. So yes, it smells heavenly too.

Wrinkles Schminkles Decolletage Sheet Mask ($15)

Yes, smoothing and beautifying sheet masks for your décolletage are a thing, and sun-damaged skin is desperately wishing for this brand-new one from Wrinkles Schminkles.

Banila Co Clean It Zero Cleansing Balm Original ($20)

This sweet, three-in-one cleansing balm is hypoallergenic and lusciously lightweight in texture. Plus, it's so effective that it will nix every last trace of makeup—even waterproof mascara—in about one minute flat. The brand's Zero Balance Technology deeply cleanses and exfoliates without leaving the skin depleted, stripped, or tight-feeling.

La Roche-Posay Foaming Micellar Cleansing Water ($12)

The people love everything from French drugstore brand La Roche-Posay. Today, you can snap up everything Amazon has to offer with 25% to 30% off a selection of goods. (This formula is one of our faves.)

EOS Natural & Organic Stick Lip Balm in Sweet Mint ($7)

Nothing is more necessary come summer than a minty-fresh lip balm, and EOS's epic Prime deals warrant a full restock of our fave sticks and spheres from the brand.

Bliss That's Incredi-Peel Glycolic Resurfacing Pads ($12)

For skin that shines bright like a diamond, these easy one-step resurfacing pads from Bliss are a one-stop wonder this summer. They're 40% off!


Sally Hansen Airbrush Legs, Leg Makeup Lotion ($12)

For gleaming and flawless legs this summer.

Stila Stay All Day Waterproof Liquid Eye Liner ($15)

Hands down, this is the best waterproof liquid liner money can buy. And now, you can get it for 30% off!

Stila Glitter & Glow Liquid Eye Shadow ($17)

It stays put and is the most photogenic thing you can bless your face with. Therefore, you need this cult-fave glitter in your life ASAP. We recommend snapping up every single shade in honor of Prime Day.

Stila Stay All Day Liquid Lipstick ($15)

For a perfectly punchy pout that lasts and lasts through summer's inevitable sweat and sun, we suggest this all-star long-wear formula from Stila.

Catrice HD Liquid Foundation High & Natural Coverage ($8)

For an HD-worthy full-coverage foundation that doesn't look like you're actually wearing foundation, this highly loved formulation from Catrice is the ultimate grab from Prime Day. Plus, did we mention the formula is vegan and cruelty-free?

WunderBrow 1-Step Brow Gel ($13)

People freak out about this best-selling brow gel, which you apply once, and it lasts for days thereafter (like temporary tinting). Thus, we think it's the only brow formula worth buying in honor of Prime Day. Seriously, your brows won't know what hit them.

Veil Cosmetics Complexion Fix Concealer ($30)

Here's the deal: This weightless, light-diffusing concealer from Veil Cosmetics is Amazon's number one concealer in its price bracket. Plus, it averages a 4.3-star rating with over 800 impressive reviews.

Juno & Co Microfiber Velvet Sponge ($11)

Did you know these microfiber makeup sponges are just as (or better than) another major blender brand? Just saying.


Sally Hansen Miracle Gel Nail Polish—2 Pack ($10)

Everyone's favorite long-wearing nail polish in the ultimate two-pack!

Up next: The 16 Best French Pharmacy Products You Can Order on Amazon

This article originally appeared on Who What Wear

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