TL;DR: The encrypted Private Internet Access VPN is on sale for £2.68 a month, saving you 67% on list price.
"Big Brother is watching you" used to be sort of a lighthearted joke, and the kind of thing you'd say in response to seeing a targeted ad for the first time. Nowadays, it's a little more serious than that.
It's pretty clear that we are being watched, which is a little invasive to say the least. Nobody wants their data or identity to be public knowledge, and that's why VPNs are so important, especially in this age of mass surveillance.