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New Product Line from Logitech

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Recently Logitech International SA (LOGI) introduced a new product for better and enhanced customer satisfaction with the launch of the first iPad keyboard.

The keyboard has been specially designed for classroom environment with added advantages of spill resistance and enhanced durability, which gives it a key lifespan of more than five million strokes. In recent times, more schools are purchasing iPads for use in smart classrooms. Teachers often faced technical hitches while simultaneously pairing multiple iPads with multiple wireless Bluetooth keyboards. LOGI’s new wired Keyboard for iPad is a likely solution to this problem. This easy plug-in keyboard has full size keys with other familiar short cut keys and a Home button that make it a perfect substitute and advancement over the normal keyboards.

The keyboard is planned to be available for sale in the U.S. from Aug 2013. There will be two varieties for this product - one with an integrated Lightning Connector and the other with a 30-pin Connector. Both the variations will be priced at $59.99.

Given the increasing popularity of smart phones and tablets, Logitech intends to tap this high potential market, which is still under-penetrated in terms of accessories. Recently, Logitech launched a number of other new and innovative products. The mort recent lineup includes Logitech Keyboard Folio and Logitech Keyboard Folio mini. These new tablet and gaming accessories are expected to benefit the company in the long run. In the last reported quarter (4Q13), tablet accessories represented the best-performing retail product category with sales increasing a robust 332% year over year to $30.8 million.

Logitech has a Zacks Rank #3 (Hold) while other industry participants Synaptics Inc. (SYNA ) and Electronics for Imaging, Inc. (EFII) both have Zacks Rank #1 (Strong Buy). However another industry player eMagin Corp. (EMAN) carry a Zacks Rank # 2 (Buy).

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