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ProfNet Experts Available on Super Bowl Ads, Gut Health, Cancer Costs, More

NEW YORK, Feb. 3, 2017 /PRNewswire/ -- Below are experts from the ProfNet network who are available to discuss timely issues in your coverage area.

You can also submit a query to the hundreds of thousands of experts in our network – it's easy and free! Just fill out the query form to get started: http://prn.to/queryform

EXPERT ALERTS

  • Effectiveness of Super Bowl Ads
  • Rebooting and Rebalancing the Gut
  • Financial Effects of Cancer Treatment
  • Nine Signs It's Time to See a Therapist
  • The Qualities of Red-Hot Love

MEDIA JOBS

  • Writer, Mortgage Market Insights – NerdWallet
  • Features/Special Projects Editor – Modern Healthcare
  • Copy Editor – LevFin Insights

OTHER NEWS & RESOURCES

  • The Digital News Race: How Media Meets the Demands of an Online-First World
  • 5 Essential Tips Every Beginner Photographer Should Know
  • Blog Profiles: Winter Sports Blogs

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EXPERT ALERTS:

Effectiveness of Super Bowl Ads
Jessica Li
Assistant Professor of Marketing
University of Kansas, School of Business
"The discussion of how expensive Super Bowl ads have become has to be couched in terms of consumer viewing of media. Sporting events are one of the few programs that people still watch live because so many people use the DVR or streaming services like Netflix for entertainment."
Li's research focuses on marketing and consumer behavior -- in particular, motivation, emotion, social influence and persuasion. She can address the effectiveness of Super Bowl ads in both their resonance with consumer and whether that translates into business success. She has written several peer-reviewed journal articles on marketing and consumer behavior, including a recent study in the Journal of Consumer Research on the effect of smiling big in online marketing ads.
Blog Post: http://bit.ly/2ka0tPW
Contact: George Diepenbrock, gdiepenbrock@ku.edu

Rebooting and Rebalancing the Gut
Prudence Hall, M.D.
Founder
The Hall Center
Dr. Hall is available to discuss why rebooting and rebalancing the gut can improve our bodies from the inside out, with benefits ranging from more energy to better skin tone: "The gut is a complex ecosystem that can cause major inflammation in the body due to bacteria, parasites or food intolerances (like gluten and dairy). It is necessary to achieve microbial diversity, and this is best accomplished through a guided detox/diet program."
Traditionally trained, Dr. Hall practiced for many years as a gynecologist and surgeon before deciding to transform her practice into one that addresses the root causes (and not just the symptoms) of many conditions. At The Hall Center, her clinic in Santa Monica, each client undergoes thorough blood analysis to determine underlying causes of conditions they might be experiencing. Many are often surprised to learn that imbalances in the complex ecosystem that is the GI tract or "gut" are responsible for a wide variety of issues ranging from fatigue and joint pain to weight gain and even hair loss.
Dr. Hall is media-savvy and has been featured on shows like "Oprah" and "Dr. Phil." She is available for interviews on topics ranging from menopause/perimenopause and menstrual problems, to sleep disorders, thyroid and weight gain, hairless treatment, postpartum depression, loss of libido, birth control and more.
Website: www.thehallcenter.com
Contact: Megan Bennett, megan@lightyearsahead.com

Financial Effects of Cancer Treatment
Samantha Watson
Founder and CEO
The Samfund
"Financial burden leads people to delay medical care, skip follow-ups, and stop taking medications. This is especially true for young adults because of their age, lack of employment history, low savings, and/or limited support from parents."
Based in Boston, Watson is available to discuss the financial effects of cancer treatment, and young adult cancer survivorship. She is a contributing writer for Cure Magazine, Cancer.net, The American Journal of Managed Care, and others.
Website: www.thesamfund.org
Contact: Michele Bennett, michele@1lcommunications.com

Nine Signs It's Time to See a Therapist
Dr. John Huber
Chairman
Mainstream Mental Health
"1) When things are going well. People with good teeth go and see their dentist every six months; it is a checkup. In mental health, checkups are useful as well. They help you maintain and/or build a relationship with your therapist so that when the world crashes in on you, you already have a trusted therapist that knows you and what you look like when things are going well. 2) Someone that knows you and cares about you asks you if you are doing alright. They may even tell you they are concerned about you. 3) You are relying on substances to cope. You need a drink in order to relax and or go to sleep more often than not. 4) You start thinking about death or hurting yourself. This is a very severe path to be on. Seek out help immediately, and if the pressure seems too great to resist, call 911 right then. 5) You always assume the worst. Worrying and stressing about what might happen tends to overwhelm people and they tend to get nothing done. Ninety-nine percent of what might happen never does. 6) You take responsibility for other people's problems. You are overwhelmed by trying to help other people cope with their problems, like when a family member is always calling to talk about what is bothering them and how you need to help them with their depression or relationship. 7) You feel helpless when stress hits you. Many individuals have a problem with an 'external loss of control,' the belief they are not able to exercise any change in their environment. In other words, the perception is that it doesn't matter what they do, they cannot change the problem or their situation. 8) You find yourself trying to meet everyone else's idea of what you should be. Mentally healthy people don't put their beliefs and goals up for a vote. 9) You notice that you are feeling 'not yourself.' You may usually love being with your friends but suddenly find yourself wanting to be alone most of the time.  It can be healthy to want alone time, but becoming isolated, for example, is not."
Based in Texas, Dr. Huber is chairman for Mainstream Mental Health, a nonprofit organization that brings lasting and positive change to the lives of individuals that suffer from mental health issues. A mental health professional for more than 20 years, Dr. Huber is a clinical forensic psychologist and practitioner with privileges at two long-term acute care hospitals. In addition, Dr. Huber is a professor and teaches undergraduate and graduate psychology at Texas State University.
Website: www.mainstreammentalhealth.org
Contact: Ryan McCormick, ryan@goldmanmccormick.com

The Qualities of Red-Hot Love
Wendy Brown
Individual and Couples Therapist
Why Love Succeeds
"Red-hot love is all about steamy sex and heartfelt closeness -- truly, madly and deeply loving. If you are a red-hot lover, you may have noticed that you have this capacity. But, you might not realize that you have one of the six passions: heartbreak, challenge, pursuit, gallantry, vindication or attention. There is a script or role to go along with each passion. This tells you your love-life path. Understanding this critical piece of information may well help you succeed in love."
Brown is an individual and couples therapist who estimates that she has done over 35,000 hours of therapy and discussed love in most of them. She recently published her second book, "The Six Passions of the Red-Hot Lover: Find out Which One Is Yours," identifies six passions that drive red-hot lovers, and offers tools to help maintain the red-hot steam of a relationship. Her first book, "Why Love Succeeds or Fails," won the National Indie Excellence Award for a relationship book in 2014. She'd is available to connect with journalists on stories about romance and relationships that might include: how to maintain a close, heartfelt connection with a bad-boy lover; why she thinks President Trump is a red-hot lover; what President Trump has in common with Elizabeth Taylor; and, of course, her inspiration for her newest book. She is in private practice in Toronto.
Website: http://www.whylovesucceeds.com
Contact: Penny Sansevieri, authorservices@amarketingexpert.com

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MEDIA JOBS:

Following are links to job listings for staff and freelance writers, editors and producers. You can view these and more job listings on our Job Board: https://prnmedia.prnewswire.com/community/jobs/

  • Writer, Mortgage Market Insights – NerdWallet
  • Features/Special Projects Editor – Modern Healthcare
  • Copy Editor – LevFin Insights

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OTHER NEWS & RESOURCES:

Following are links to other news and resources we think you might find useful. If you have an item you think other reporters would be interested in and would like us to include in a future alert, please drop us a line.

  • THE DIGITAL NEWS RACE: HOW MEDIA MEETS THE DEMANDS OF AN ONLINE-FIRST WORLD. Every newsroom faces this challenge: News breaks, and it's a rush to get the story online. News organizations have been placing more focus on digital and social media for years. The past year even has been a turning point for many news organizations, including newspapers that have cut back on print editions and put more stock and resources into their online presence. Read more: http://bit.ly/2jXiBOn
  • 5 ESSENTIAL TIPS EVERY BEGINNER PHOTOGRAPHER SHOULD KNOW. Multimedia is an integral part of any content, especially online. Think about it: If an article has an eye-catching header image or a neat infographic, you're more likely to read through it and engage with it, right? But there's more to photography than just pointing and shooting. A fresh and clean result enhances your storytelling. Here are the five things I always consider to ensure that I get the best photo possible, whether you're using a DSLR, mobile, or digital camera: http://bit.ly/2jj6TKg
  • BLOG PROFILES: WINTER SPORTS BLOGS. Each week, PR Newswire's Audience Relations team selects an industry or subject and a handful of sites that do a good job with promoting and contributing to the conversation. This week, they look at winter sports blogs: http://bit.ly/2jRIzjL

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