Programmatic Advertising Spending Market Size to Grow by USD 314.27 Bn, Open Auction to be Largest Revenue-generating Application Segment - Technavio

NEW YORK, Oct. 13, 2022 /PRNewswire/ -- The "Programmatic Advertising Spending Market by Application, Display Type, and Geography - Forecast and Analysis 2022-2026" report has been added to Technavio's offerings. The market size is set to grow by USD 314.27 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 26.66% during the forecast period, according to Technavio.

Technavio has announced its latest market research report titled Global Programmatic Advertising Spending Market 2022-2026

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Programmatic Advertising Spending Market: Segmentation Analysis

By application, the market has been segmented into open auction, automated guaranteed, invitation only, and unreserved fixed rate. The open auction segment will be the largest contributor to market growth during the forecast period. An open auction is a public sale wherein publishers allow buyers to participate. Buyers can assess the available inventory and bid accordingly. The growth of this segment is attributed to factors such as the increasing number of vendors venturing into the digital segment, which enables publishers to get the best price for their inventory through open auctions.

By geography, the market has been segmented into North America, APAC, Europe, South America, and the Middle East and Africa. North America will lead the programmatic advertising spending market during the forecast period. The growth of this region is attributed to factors such as high digital penetration.

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

Programmatic Advertising Spending Market: Vendor Analysis

Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., MediaMath Inc., among others, are the main players in the market. The key offerings of some of these vendors are listed below:

• Adobe Inc. - The company offers programmatic ad-buying solutions such as Adobe Advertising and Adobe Marketo Engage.

• Alphabet Inc. - The company offers programmatic ad-buying solutions through its subsidiary, Google LLC.

• Amazon.com Inc. - The company offers advertising platform solutions such as Amazon DSP, Amazon Marketing Cloud, and Sizmek Ad Suite Create.

• Magnite Inc. - The company offers a programmatic advertising platform through its subsidiary, SpotX Inc.

• Simplifi Holdings Inc. - The company offers a programmatic ad spending platform named Roku Ad Manager.

Programmatic Advertising Spending Market: Market Drivers

The high penetration of digital advertising is driving the programmatic advertising spending market growth. The popularity of digital advertising has increased significantly owing to the rise in the adoption of digital platforms. The rise in smartphone shipments has encouraged advertisers to use digital platforms for posting ads. When compared to traditional marketing campaigns, digital marketing campaigns are three times more likely to be viewed. This will provide significant growth opportunities for small and medium-sized enterprises (SMEs) to expand their businesses on digital platforms.

Technavio has identified key trends, drivers, and challenges in the market, which will help vendors improve their strategies to stay ahead of their competitors. View our FREE PDF Sample Report

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Programmatic Advertising Spending Market Scope
Report Coverage	Details
Page number	120
Base year	2021
Forecast period	2022-2026
Growth momentum & CAGR	Accelerate at a CAGR of 26.66%
Market growth 2022-2026	USD 314.27 billion
Market structure	Fragmented
YoY growth (%)	15.78
Regional analysis	North America, APAC, Europe, South America, and the Middle East and Africa
Performing market contribution	North America at 34%
Key consumer countries	US, India, China, Japan, Germany, and Brazil
Competitive landscape	Leading companies, competitive strategies, consumer engagement scope
Key companies profiled	Adobe Inc., Adform AS, Alphabet Inc., Amazon.com Inc., Digilant Inc., Infectious Media Holdings Ltd., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Noboru Consultancy Services, Oracle Corp., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., Verizon Communications Inc., and MediaMath Inc.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Browse Communication Services Market Reports

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition

• 3.2 Market segment analysis

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026

4 Five Forces Analysis

• 4.1 Five forces summary

• 4.2 Bargaining power of buyers

• 4.3 Bargaining power of suppliers

• 4.4 Threat of new entrants

• 4.5 Threat of substitutes

• 4.6 Threat of rivalry

• 4.7 Market condition

5 Market Segmentation by Application

• 5.1 Market segments

• 5.2 Comparison by Application

• 5.3 Open auction - Market size and forecast 2021-2026

• 5.4 Automated guaranteed - Market size and forecast 2021-2026

• 5.5 Invitation only - Market size and forecast 2021-2026

• 5.6 Unreserved fixed rate - Market size and forecast 2021-2026

• 5.7 Market opportunity by Application

6 Market Segmentation by Display Type

• 6.1 Market segments

• 6.2 Comparison by Display Type

• 6.3 Mobile - Market size and forecast 2021-2026

• 6.4 Desktop - Market size and forecast 2021-2026

• 6.5 Market opportunity by Display Type

7 Customer Landscape

• 7.1 Customer landscape overview

8 Geographic Landscape

• 8.1 Geographic segmentation

• 8.2 Geographic comparison

• 8.3 North America - Market size and forecast 2021-2026

• 8.4 APAC - Market size and forecast 2021-2026

• 8.5 Europe - Market size and forecast 2021-2026

• 8.6 South America - Market size and forecast 2021-2026

• 8.7 Middle East and Africa - Market size and forecast 2021-2026

• 8.8 US - Market size and forecast 2021-2026

• 8.9 India - Market size and forecast 2021-2026

• 8.10 China - Market size and forecast 2021-2026

• 8.11 Japan - Market size and forecast 2021-2026

• 8.12 Germany - Market size and forecast 2021-2026

• 8.13 Brazil - Market size and forecast 2021-2026

• 8.14 Market opportunity by geography

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges

• 9.3 Impact of drivers and challenges

• 9.4 Market trends

10 Vendor Landscape

• 10.1 Overview

• 10.2 Vendor landscape

• 10.3 Landscape disruption

• 10.4 Industry risks

11 Vendor Analysis

• 11.1 Vendors covered

• 11.2 Market positioning of vendors

• 11.3 Adobe Inc.

• 11.4 Alphabet Inc.

• 11.5 Amazon.com Inc.

• 11.6 Magnite Inc.

• 11.7 Microsoft Corp.

• 11.8 Roku Inc.

• 11.9 Simplifi Holdings Inc.

• 11.10 Singapore Telecommunications Ltd.

• 11.11 SmartyAds LLP

• 11.12 Verizon Communications Inc.

12 Appendix

• 12.1 Scope of the report

• 12.2 Inclusions and exclusions checklist

• 12.3 Currency conversion rates for US$

• 12.4 Research methodology

• 12.5 List of abbreviations

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Contacts

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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/

Global Programmatic Advertising Spending Market 2022-2026

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