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Promoting Canadian Musicians on the World Stage

Minister Joly announces enhanced support for the Canada Music Fund so Canadian musicians can increase their international profile

GATINEAU, QC, April 2, 2017 /CNW/ - The Honourable Mélanie Joly, Minister of Canadian Heritage, today announced that an additional investment of $4.15 million will be injected into the Canada Music Fund (CMF) to further promote Canadian artists abroad. This announcement comes just prior to the JUNO Awards, a celebration of Canadian musical talent. It reaffirms the Government's commitment to promote Canadian culture and creativity on the world stage, as announced in Budget 2016.

Approximately 100 artists will directly benefit from this funding, which will enable them to increase their discoverability in the global digital market and reach new audiences abroad. Promotion through touring, marketing, showcases and access to events is critical to getting Canadian artists in front of international audiences and businesses.

The Government of Canada recognizes that Canadian cultural industries represent a key sector of our economy. Opening new markets for creators and cultural industries will contribute to inclusive growth, create jobs and strengthen the middle class and helping those working hard to join it.

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Have you heard? The #GoC is investing an extra $4.15M to promote Cdn music artists abroad. #FACTORfunded #Musicaction

Quotes

"Our Government understands the importance of giving Canadian creators and artists every chance to seize the opportunities that international markets and audiences provide, and we are proud to showcase Canada's art and culture to the world. This new investment will benefit Canadian artists by increasing their competitive position on the international stage and ensuring their sustainability, and will contribute directly to Canada's overall economic and social prosperity by extension."

—The Honourable Mélanie Joly, Minister of Canadian Heritage

Quick Facts

  • The funding announced today is being provided through the CMF's New Musical Works and Collective Initiatives components for 2016–17 and 2017–18.
  • These components are administered by third-party administrators: the Foundation Assisting Canadian Talent on Recordings (FACTOR) for the English-language sector of the music industry, and Musicaction for the French-language sector.

Associated Links

Canada Music Fund 
FACTOR 
Musicaction

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