ANDY SERWER: Many influencers succeed alone. Others decide to join forces.
Twins Jonathan and Drew Scott are a perfect example of the latter. They rose to stardom fixing up homes in HGTV reality series like "Property Brothers" and "Brother Vs. Brother".
Each week 18 million people watch them in 160 countries. Another 10 million follow them on social media.
They capitalize with a line of home furnishings, a digital home design service, and soon a video game. They're here to talk about how to build a home and a brand and why they haven't driven each other crazy.
Welcome to "Influencers." I'm Andy Serwer. It's my pleasure to welcome the Property Brothers, Drew and Jonathan Scott. Great to see you, guys. Thanks for coming by.
JONATHAN SCOTT: Great to see you. Thank you.
DREW SCOTT: And I was telling you before. I mean, this is amazing. I never get to interview with somebody with the same name as me. I went by Andy when I was younger. So finally, it's not always about the Jonathans.
JONATHAN SCOTT: I'm feeling a little left out here.
ANDY SERWER: That's OK. We're just going to-- the two of us, the two Andys, the two Drews are going to mostly talk here, Jonathan.
JONATHAN SCOTT: OK. Cool.
ANDY SERWER: We'll bring you in.
JONATHAN SCOTT: I'll be the hype man.
ANDY SERWER: So it's Drew and Jonathan. You guys are identical twins, born four minutes apart. Does that influence the relationship?
JONATHAN SCOTT: It does.
ANDY SERWER: Who's older?
JONATHAN SCOTT: Essentially, I won the very first competition, because twins are naturally competitive. I won. I was born first. And he's been playing catch up ever since.
DREW SCOTT: I like to feel I was sitting on his head for nine months in the womb. So who really got the leg up or the cheek up?
ANDY SERWER: And then who's the handsome one and who's the smarter one?
DREW SCOTT: Jonathan. I had a bit of work done to look like him.
But it's funny growing up, because everyone treats you-- as twins growing up, everyone treats you like you're one person a lot of times, which can be frustrating. But then I think we embraced that when we were young. We work so well together. That's why we do what we do together.
ANDY SERWER: I mean, that's the thing, having that support, and not driving each other crazy. So that's actually worked out for you to a huge advantage.
JONATHAN SCOTT: Yeah.
DREW SCOTT: Well, sometimes--
JONATHAN SCOTT: When people say family can't work together, we've been proving them wrong for what? 33 years, because we started our very first business together at seven years old. And we were little entrepreneurs.
And we've been doing things ever since. And we don't-- like we have a no-BS policy. And if something's bothering us, we get it out now, so it doesn't work into something more than it needs to be. And it's worked for us.
And we also laugh a lot.
DREW SCOTT: Oh, yeah.
JONATHAN SCOTT: We surround ourselves with people who really make it a joy to do what we do every day.
DREW SCOTT: Our team are amazing. And if we couldn't laugh every day, if we weren't doing something we were truly passionate about, we wouldn't be doing it.
ANDY SERWER: So you guys grew up in Canada. And you said that you started working when you were little kids. And I hear that from entrepreneurs who are successful. I mean, they weren't sitting on their guff. They were actually doing stuff. And your mom and dad, or your dad got you involved with projects.
DREW SCOTT: Yeah, well, in the beginning, our mom and dad had one philosophy. We couldn't just sit inside and play video games. We had to get outside and do something, whether it was playing sports, or just whatever it was, creating some sort of an opportunity, something fun that--
JONATHAN SCOTT: Let me tell you, though, it was not just a seven-year-old-- because we were making these craft hangers. We were at a church crafts sale, and we saw these hangars. We were like, we could do that.
So you weave nylon around a hanger, put a little rosette on it. We would go door to door.
And we met this woman who had a chain of American paraphernalia stores in Japan. She started buying them by the thousands.
So at seven years old, we were global.
DREW SCOTT: It was fun, but our parents always encouraged us. Anything we were passionate about, go full after it. If somebody says you can't do something, find five ways to do it.
And I think that's sort of a mindset from when we were little kids. And seeing how we could take something from nothing and grow it, it was really, really exciting for us.
ANDY SERWER: And then you got into renovating sort of at an early age as well from your parents, right?
JONATHAN SCOTT: Yeah. Growing up on a ranch, you had to be handy. So you were shoveling the horse stalls, building the barns, fences. We built our first house at 14 with my dad, and then we actually took that sort of inspiration when we were, I guess, 18. And we thought-- we were actors, and I'm a magician.
And we're like let's fund our creative efforts by investing in real estate. So we read every book we could, infomercials on making millions in real estate with no money down, because we had no money at that time.
DREW SCOTT: We were actually still in high school, 17, 18. And so we got all this information on how to get in real estate with no money down. And we did.
At the time, you could assume a mortgage without qualifying. We did a vendor take back.
JONATHAN SCOTT: Which I will caveat, a lot of those infomercials, 99% of it was all misinformation.
DREW SCOTT: Yeah, garbage and marketing.
JONATHAN SCOTT: But there was actually that one nugget that we got, and we bought our first house for like $250 out of pocket. And the rest of it, we did vendor take back financing for all the equity in the property. We literally walked in with $250. Took it over. Two young guys, 18 years old. Flipped it a year later for 50,000 profit.
DREW SCOTT: And that was the beginning.
ANDY SERWER: You also, as you said, though, Jonathan, had this interest and ability in acting, public performance, magic. So how important is that in your lives and career?
JONATHAN SCOTT: Oh, it's hugely important. I mean, our background, too, we had an improv, comedy, sketch background. We did stand-up. And you'd think that's very niche to what that is. But in reality, in life, when we're in a meeting, when we're out doing public appearances with fans, or whatever it might be, having that ability to just speak on the fly and make it fun and entertaining. In our shows, there's a basic sort of a script of where we're doing a house tour or this is a reveal of a house.
But all the little points in between, we can just fly with it and have fun, and be in the moment with people. That has definitely helped shape our career and our brand to where it is today.
ANDY SERWER: But was there a moment where you decided, OK, we're not going to be actors or magicians, and we're going to do this other kind of business.
JONATHAN SCOTT: When we sold that very first house and we made the 50,000 profit, we were like-- we'd never had that kind of money in hand.
DREW SCOTT: Jonathan was ready to go to the club.
JONATHAN SCOTT: Yeah.
DREW SCOTT: I was like, why don't we reinvest this?
JONATHAN SCOTT: Yeah. And so that's when the light bulb went on.
ANDY SERWER: And how old were you at that point?
JONATHAN SCOTT: 18 years old. And so we thought there might be a business.
So we flipped a few houses. And then friends started approaching us, and saying, well, you guys are having success doing this. Would you renovate our properties?
I went back to college for construction and design. Drew got licensed as a real estate agent. And all of sudden, it took off. Our business skyrocketed on the real estate side.
And then we realized a number of years later, Drew really, really wanted to act. And we had stepped away for almost a decade. And he hadn't been doing that.
DREW SCOTT: I had done one commercial in that time. And it was really-- that was my true passion, acting and directing. And so I said to Jonathan, I want to go back and give that more of a shot.
And we had grown this real estate company. So in the meantime, I gave myself-- what was it? Like six months or-- six months to a year to go and really give that a shot while he was overseeing some of the real estate aspects of what we were doing.
And I started getting pitched as a host as a real estate expert instead of pitched for acting auditions. And at first, I was thinking, that seems lame. I want to be an action superstar, not a host. And then we talked about it. And we thought, no, for what we've grown and what we've done in real estate, this could really be the next sort of platform for us to be able to increase that breadth of our voice.
JONATHAN SCOTT: And back then, we never even thought about the doors that would open in having-- if you think about it, we're in 18 million homes a month. And people get used to having our shows. And with all the chaos that's going on in the world, HGTV is a safe place the whole family can watch, enjoy, be inspired.
But then we also hold that trust very close. And so we create products with our Scott Living line for those families. And that's a whole business that never would have happened if we were action super stars.
DREW SCOTT: When we look back now to-- we've been in the show 10 years. It's mind-blowing the amount of reach we've expanded. I mean, we air in over 160 countries.
When we're overseas-- I got married last year in Italy. And we're in Italy on the bachelor party.
ANDY SERWER: A lot of your fans knew all about that.
DREW SCOTT: Oh yeah, they know all about it. Well, Jonathan and my brother JD, they took me on this bachelor party, this small little town of Lecce in the middle of nowhere. And while we're there, all of a sudden we hear these screams. And there were bus loads of students that were doing a tour of a church close by. And they were all fans.
And they're all yelling out, [SPEAKING ITALIAN], "Brothers In Business," because our show airs out there. And it just blew my mind that we were in the middle of nowhere in Italy, and there were hundreds of kids that were following us through the streets because they were inspired and enjoy watching our shows.
ANDY SERWER: I mean, like you said, though, growing up, or even when you were 18, there was no career path like this. I mean, OK, I want to go be an HGTV reality TV show star about housing renovation. The category did not exist. You guys created it. I mean, how did that actually-- I mean, you kind of got there, but how did you get to clicking with HGTV?
JONATHAN SCOTT: So the funny thing is way back in the day, I don't think people really got our show, because the show-- it was a production company that original approached us about doing a show about it. Actually, they approached him first for a different show called "Realtor Idol."
DREW SCOTT: Obviously, they saw the true talent.
JONATHAN SCOTT: It was the weirdest idea. Anyway. But eventually, our show came together. And the network back then was like, two brothers, no, I don't get it. We like the husband and wife combo, or a male-female host combo.
And so Drew being a little more feminine than I am, they thought, this could work. And so they gave me a chance.
ANDY SERWER: I see.
JONATHAN SCOTT: Anyway, no. It took off. Within three months, we were the number one show on the network. And that was in Canada, then in the US and Australia. And now we're in over 160 countries.
You never know what is going to hit. But the one thing we've stayed tried and true to is the fact that we are committed to families. We are committed to giving our honest opinion.
For example, we will never put a product on the show or highlight something in the show if we do not believe it is good for the family.
DREW SCOTT: It's all about the families. I mean, there are a lot of designers that do design with different purposes in mind, or what's important to them. For us, it's always been about family and how a family will function in a house. And I think that's really lended to the trust that people have-- brought the trust from the people who watch our shows and what we suggest.
ANDY SERWER: I mean, there are other people who do these shows. There are other shows a little bit like what you do, right?
DREW SCOTT: Yeah, yeah.
ANDY SERWER: What makes yours stand out then? Is it that?
DREW SCOTT: The one thing, I mean, I think one part of it is that Jonathan and I, we take what we do seriously, helping families. But we don't take ourselves too seriously.
And I think there are some shows where people are-- they use very confusing design terms, or high level design terms, or things that aren't relatable. I think people see that we're very relatable, and that we truly do care about the well-being of these families that we work with and the families we're inspiring around the globe.
Plus we have a lot more content. Jonathan and I shoot-- we do about 45 renovations a year for families. So 45 episodes of our shows. Whereas most talent, they do up to 13.
So it definitely gives-- we have a new show, plus some of the "Brother Vs. Brother," and shows that we do. We have a new episode of our shows every week on HGTV.
ANDY SERWER: So when you say 45 different renovations, is that 45 different properties?
DREW SCOTT: Yeah, 45 different episodes.
ANDY SERWER: Well, how do you keep up?
DREW SCOTT: A massive team.
JONATHAN SCOTT: A big team.
DREW SCOTT: So we shoot blocks of 20 at a time. So we're just wrapping up Vegas right now. It's been nice. This is the longest we've actually been home in Vegas, four months.
And so I have eight full-time crews running. And it's a well-oiled machine at this point.
And the new series as well. "Forever Home" is open to everybody and anybody.
So we want people to realize the biggest feedback we got was, well, on "Property Brothers," you have to be buying a new house. But I love my home. It's just not my dream home.
So the new show, we have opened it up. Everybody and anybody, whether you've owned your home for six days or 60 years, you are eligible.
ANDY SERWER: You just apply and you get picked.
DREW SCOTT: Yeah. Well, we have thousands of people who apply.
ANDY SERWER: Well, sure.
DREW SCOTT: Any time we put out a casting notice. So we'll put a casting notice out on social. We also have locals and real estate agents locally that are out there sourcing clients that could work for the show and getting interest.
But "Property Brothers Forever Home" just gives so many more people the opportunity to work with us. And I like that we-- I like how we hop around the country, US and Canada, actually, and the fact that we can work with so many different areas, and so many different stories and backgrounds.
ANDY SERWER: So who pays for the renovation?
DREW SCOTT: Well, the homeowners pay for the reno. That's one of the big misconceptions. Some people apply, and they're like, I want a free reno. But we've never said you get a free reno.
What we are really good at, though, is we stretch your budget. We don't charge for our time.
ANDY SERWER: Right.
DREW SCOTT: But we also-- we get certain-- we might get flooring for free, or appliances. And we just know how to stretch a budget. And we know where to spend to maximize the value and the enjoyment out of a space.
JONATHAN SCOTT: And get it done. Most people who take on a renovation, now they take six months or more to get it done. We get it done right away.
So the timelines on the shows are real. So if we're finishing the renovation in eight or nine weeks, we're finishing the renovation in eight or nine weeks.
For the show, we only generally do about three or four rooms. Separate timeline and budget for other areas. But yeah, it's just something that we try and say to people, you have to understand in order to create a great TV show, yes, it has to be entertaining, but we want everything authentic. We don't want to be making things up. We don't want people to say things just for television. It all has to be real. In order for that to happen, that's why we find real people who really have their money on the line, and they have stakes, because we want it to be authentic.
DREW SCOTT: And that's also-- so many people say to us, can come and help us with our house and help our family? Are you coming to our city?
And we can only be in so many places at a time. But that's why we created Scott Living, our furniture and decor, as a way to inspire people in their home. The same quality that they see on our shows. We're trying to show them that that is attainable for them.
And Casaza, our design inspiration platform that we launched late last year, that's been an amazing outlet as well, because that is-- we have a whole community of designers that work with us. And we're all curating these beautiful looks that are just painting that picture for what you can do.
JONATHAN SCOTT: When people say, you guys, I can only work with you to renovate. It's like, no, there are so many other amazing, talented designers and contractors across the country, who are as good, if not better than we are at what we do. And so that's why we think it's important to realize that it's not just what you see in a magazine or TV. There are professionals out there who just do an amazing job.
ANDY SERWER: So tell us about the business that you have, Scott Brothers. Give us a whole lay of the land of all the different things you're doing. I mean, how big is it and all that?
DREW SCOTT: Like Jonathan said, a big team, but we have different aspects of what we do from the shows, our product line, whatnot. Scott Brothers Global is our parent company.
ANDY SERWER: Right.
DREW SCOTT: We have Scott Brothers Entertainment. We produce our shows. We're one the top producers for HGTV. We are the top producer, I think, for HGTV.
And we have other networks that we work with as well, especially in the Discovery family.
JONATHAN SCOTT: A lot of people think, oh, a couple of guys that do home shows. But yeah, we do everything from cooking to social experiment. We produce other talent. Nate Berkus and Jeremiah, we produce their show. We produce a lot of amazing talent.
And so yeah, it's nice to see that. On the Scott Living side, our product line, that runs under Scott Brothers Global as well.
DREW SCOTT: Casaza, which we mentioned.
ANDY SERWER: Where are those-- say, where are those products sold, for instance? Online? Are they in stores?
JONATHAN SCOTT: Yeah, so we're just launching the massive Kohl's program. So we're going to be in every Kohl's store across the country. We're in Lowe's across the country.
DREW SCOTT: Amazon, Wayfair, Casaza. We're in also 160-- no, hundreds of furniture stores across the country, too.
JONATHAN SCOTT: 1,400 furniture store across the country. Yeah.
So we have like-- our furniture, our decor, everything, strategically where it needs to be, so that we can get in front of people who are looking to shop.
But the challenge, too, is sometimes people think, well, you always have to just go in a store if you want to sit in a chair. Well, now a lot of people are buying digitally. They're buying online.
ANDY SERWER: We bought these chairs digitally, I think.
JONATHAN SCOTT: Well the companies that aren't adapting are the ones who are dying out. And so we're trying to bring a good balance, because there is value in brick and mortar. There's value in having retail locations that are accessible for people to walk in.
But then we also want to make sure that we're doing everything we can to show people that inspiration so they can buy online, too.
DREW SCOTT: Well, I mean, if you look at Lowe's, for example. We have a lot of amazing Scott Living products in the store. But our volume for dot-com is even greater. There's just more variety in colors, the sizes, and certain sets that we have.
But that's another reason, too, why we launched Casaza.com, because we want people to be able to have a hub for inspiration see designers that they love and trust. The big thing for furniture and decor, as Jonathan, was saying is people buy online. I mean, that's obviously why Amazon is so successful. People buy online.
When it comes to furniture and decor, they still want to feel and touch it. The only way past that is if they trust who is giving them the information. And if they trust us and trust these other designers that we're working with on Casaza, it gets them past that fear of buying something large scale online.
ANDY SERWER: How big is this overall enterprise in terms of revenue?
JONATHAN SCOTT: Well, last year we hit a half a billion in retail sales at Scott Living.
ANDY SERWER: Wow.
JONATHAN SCOTT: And it's something for us that we've been constantly reinvesting back into the business.
And listen, we get half a million messages a week each on social media from fans saying, here's what I love about the show. Here's what I need at home. Can you help with this?
And so we have a team who just analyzes all of that feedback from that.
ANDY SERWER: How many people work for you right now?
JONATHAN SCOTT: Well, Scott Global on its own is, I think, a little over 40. And then we have-- so for example, when we film in a new city, we create about 150 jobs in that city while we're there. So there's a lot of contract employees from city to city that we go to as well.
DREW SCOTT: Our headquarters are Nashville, Las Vegas, and then Toronto for our production company. But it spreads out. We have a big team. And it's exciting for us to always see the growth of what we're doing and these different brands.
We have different passions out there, too. And we would never want to spread ourselves too thin, not being able to take on what we are taking on.
But the way we have these amazing people on our team, we really do feel like a family. We work so well together. That's what's helped us grow to where we are.
ANDY SERWER: I mean, this seems like such an amazing success story. You must have had some speed bumps along the way.
DREW SCOTT: Well, there were speed bumps. I mean, initially when our show was being pitched and people didn't see the value of the two brothers renovating, they just didn't think it would work for TV. And then it did click.
Along the way, too, we didn't own the "Property Brothers" IP. That was the production company that originally did the show with us. But we just recently bought the IP.
So now that's another part of our overarching brand, growing Scott Living for furniture and decor, but continuing with that legacy of "Property Brothers."
ANDY SERWER: We're here at Nasdaq. Are you guys going to go public anytime soon? I'm sure the people back--
DREW SCOTT: Well, you know, I keep-- there's a guy over there in the corner that keeps buying.
ANDY SERWER: Come on, baby. Big money. Right. Yeah.
JONATHAN SCOTT: There's a lot of stuff coming up that we haven't even had the chance to announce yet. And it's very exciting for us.
We're laser focused on our goal and who are audience is, who are consumer is. But at the same time, we have a hell of a lot of fun. And I think that people really should as well. And that's what we've tried to convey.
If you're creating your dream home, even if you're doing it yourself, you should love the process, because this is the biggest investment you'll ever have. But it's also the place where you're going to create all those memories and stuff.
So we want people to have fun. And hopefully what we do inspires them to accomplish that.
DREW SCOTT: At the end of the day, we strongly believe-- and I think it's the values our parents instilled in us-- that we're on this planet to help others, to do things for others. If we were hoarding all of the successes of our brands for ourselves, what's the point?
And so I just really love that everything we do has opened up such a bigger opportunity for us to voice what we're passionate about. And that's why we work with Habitat for Humanity. We're habitat humanitarians. That's why we work with the WE organization. We've built abroad and all around US and Canada. And there's so many families that we can affect in a positive way. And at least we can spread a little bit of that love. That's the biggest thing for us.
JONATHAN SCOTT: The funniest thing is when people meet us, and they'll be like, you seem just like you are in the show. We're like, we're not pretending. We're not acting on the show.
ANDY SERWER: That's the best part.
JONATHAN SCOTT: We literally just love what we do. And it has been something, I think, that people need, and people like to see.
ANDY SERWER: How did you choose Las Vegas?
JONATHAN SCOTT: So way back in the day, I was a budding pole dancer. And I thought-- no, I--
ANDY SERWER: I knew I shouldn't have gone there.
JONATHAN SCOTT: I'm a magician. And so I had a lot of friends that lived there. But when the economy had collapsed back in 2007-2008, I wasn't going to reinvest in Calgary at the time where we were. And I looked south of the border. And there was a lot of opportunity in Arizona, Nevada, Florida.
And because I had friends in Nevada and Vegas, it just made sense.
DREW SCOTT: But also, when we were having that point where we had grown our real estate company, and we were looking-- I wanted to get back into acting and production. Then we started talking about hosting a little bit.
We actually were looking at what all our talents were. And Jonathan, at 16, he was ranked third best illusionist in North America on the competitive circuit, which was pretty amazing. He was really good. He still is good.
So we actually had a--
JONATHAN SCOTT: I didn't bring my--
ANDY SERWER: He's pretty good. I can see you've got the skills still.
DREW SCOTT: He had a production company that wanted to approach him about doing a show of him going after his dream of being a Las Vegas magician. So at the same time I started getting real estate pitches, he had that.
And then I'm kind of happy that it was the "Property Brothers" franchise that ended up winning over.
JONATHAN SCOTT: Well, I will admit there was also a lure of winters in Vegas versus winters in Calgary, because in Calgary-- oh my gosh-- it gets cold.
ANDY SERWER: There's the stampede, but then there's--
JONATHAN SCOTT: Well, the funny thing is, in 2008, when I moved there to Vegas, I got to Vegas. I'm like, thank goodness. The snow's behind me. The winter's behind me. The first week I was there was the worst snowstorm they'd had in 50 years.
ANDY SERWER: It's cold in the winter there. It can be, right?
Anyway. So let's talk about the housing market and flipping houses and renovating houses. First of all, your did mention the downturn of 2008-2009. So you just can't-- I mean, people can't always just flip houses all day long. You have to look at the cycle, right?
DREW SCOTT: Yeah. Well, that's it exactly. I mean, there's some information out there. There are also a lot of people out there that like to think that they can predict exactly what's happening when they can't.
I think the big thing-- if you're not overleveraging-- we work mainly with homeowners. They have their one big investment in their life, their home. But if they're not overleveraging to get into a new house, if the market's going up and down a little bit, well, you can protect yourself. You're only going to miss out if you're forced to sell.
ANDY SERWER: Right.
DREW SCOTT: So I mean, that's a big part for a lot of these families. We always want to make sure that we're getting them into a house. We're adding the value by doing the renovation. But we're not strapping them month to month with what their payments cost.
JONATHAN SCOTT: And I think the people who are affected the worst when something like that happens are the people who react too late.
There are a lot of people-- if you are organized and you are keeping up on what's happening in the market and you're seeing indicators of what's going to happen, I think you can kind of play it a little-- you can play it a little safer, whereas I think people all of sudden freak out. They panic. They want to sell.
Or anytime you make an excuse to buy a property, like, oh, well, maybe this isn't the best time, but I'm going to make it work, and you overleverage. That's when you lose your shirt.
So there were a lot of people that lost a lot of money. We were fortunate when the crash happened. At that time, we only had one property left at that time.
DREW SCOTT: We had property in Canada. The US was a little further along.
JONATHAN SCOTT: Well, that's when we started acquiring in the US. We didn't have anything in the US at that point.
But in Canada, we only had one property left that we owned. And so we took a hit on that. But otherwise, we know people who they had been picking up all kinds of houses. And they were the ones that lost out big, because they didn't have any of their own equity. And it was all blown.
ANDY SERWER: How many properties do you guys have now?
DREW SCOTT: We don't have a ton.
JONATHAN SCOTT: Not a crazy amount.
DREW SCOTT: Rental anymore. Oh gosh. I don't even know. Maybe a dozen of our own. We do a lot of flip. We have new builds as well in Vegas right now. We're doing some high end. Dream homes is a part of our build side of our companies.
And so we have some high rent homes. And we're working with a lot of clients that are in that mid-range, too. So like we said, for the shows alone we do 45 houses a year. And that takes up a lot of our team and our time.
But I just love that range. There's so much opportunity for families to have the house they never thought they could ever have. And we try to tell them, too. It doesn't matter what time of year it is, or if the market's up or down. You can make a good investment at any time. You just have to be educated.
And every city has areas that are going to see a quick return that will bounce back quicker than other areas. It's just a matter of assessing where that is.
JONATHAN SCOTT: I'll tell you where I think the next property we do is going to be. So when filmed "Property Brothers At Home," that was building our home in Las Vegas, or renovating the home in Las Vegas.
The second one was a family friends ranch where our family ranch was up in the Rocky Mountains.
The third one was Drew's honeymoon house in LA, which is exciting.
We said if we do another "At Home," we're going to buy a castle, because we're Scottish. We're going to buy a castle and completely restore it, "Game of Thrones" style.
ANDY SERWER: That's totally cool. I love that.
DREW SCOTT: You'll be the first one to stay there.
ANDY SERWER: Oh, yes. Really? I don't know which character I'd-- don't even tell me which character I would be. I'm good with it.
DREW SCOTT: You look like the mother of dragons.
ANDY SERWER: Yeah, thank you.
DREW SCOTT: Yeah, yeah.
ANDY SERWER: The wheels are turning. That sounds so cool.
So let me ask you. Besides Scotland, where are the opportunities? I mean, I know real estate, of course, is very local. But what are you seeing in the real estate business market right now?
DREW SCOTT: I mean, you're right. People always ask us, where should we invest? The one thing we tell people is, if you're not a large development entity or someone who does a lot of real estate, if you're just looking for another house to invest in, don't go and invest across the country somewhere that you don't know. Invest in a market that you know, because there are great areas in every city.
For us, we've really found where our headquarters are in Las Vegas and Nashville, those are two of the most booming cities in the country right now. There's a lot of growth. And so we've been investing there. And I think those are great cities if you're in those cities.
JONATHAN SCOTT: Yeah, I think Nashville is amazing. And I think, too, you have to look at something that's a little diversified, because there are a lot of things that can impact the real estate game, whether it's political, or whether it's economic.
Right now there's a lot of volatility. So you don't know where things are going to go or what's going to happen. So seeing something that's diversified with tourism, an industry that's-- or a market that's diversified with the tourism industry is a very, very safe way to go. And so we've loved Nashville.
ANDY SERWER: Right. Grand Ole Opry, and all that.
JONATHAN SCOTT: There you go. The Opry
ANDY SERWER: Well, you guys have a country music slant to your image as well.
DREW SCOTT: But we grew up on a ranch. And so our family, we'd always sit around the campfire every weekend and just kind of strum the guitar and sing.
And my dad used to sing. My dad, not his dad. He used to sing--
JONATHAN SCOTT: I'm a test tube baby.
DREW SCOTT: --professionally, and he played the guitar before we were born. And so we released a couple of songs for fun. I wrote a song for my wife last year. And that did quite well as well, that song. We released it.
But for us, that's just more of a passion thing on the side.
For real estate, I just really-- a big belief of ours is every family deserves to have a home they love. And it's always amazing to us to see when we work with families on the shows, they never thought in a million years they could ever have that home that would have been their dream home. They never thought they could afford it.
JONATHAN SCOTT: We just did a reveal yesterday right before we flew here. And that family said the same thing. They were was just like-- they've looked at hundreds of houses over the years. They could never make a decision. And they can not believe they're standing here now in their perfect home.
And that's the kind of-- I think that's the joy that people could use in their lives today.
ANDY SERWER: Do you follow real hardcore business news, like reading "The Wall Street Journal" and follow like the homebuilding stocks, like Lennar and Toll Brothers? Know where interest rates are going, because that affects the housing market and all that stuff.
DREW SCOTT: Yeah, I mean, it does in some instances. I don't dig in as deep as I'm sure you do, or a lot of the members of our team do. We just don't have the time. But that's why we bring in people as a part of our team that really know that aspect of the business. And they can dig in for us. It just helps us spread ourselves out a little more.
The one other thing I would say for families, though, if they're looking to invest more, if you are really checking your numbers and balancing out what you can afford and you get into something with overleveraging, it's great.
There are a lot of-- every city has the commercials for the "Get rich quick" and "Come learn how to make your millions in real estate," the same way that we did when we were younger. There's so much misinformation out there, or it's just sort of hard sales tactics. A lot of times that's not the best opportunity for you.
Just think, slow and steady. If trying to get into a rental property or taking advantage of some-- Airbnb is a great opportunity for a lot of people.
JONATHAN SCOTT: When we wrote our very first book, "Dream Home," that was what it-- it wasn't like a "how to build a shelf" or "how to design a table" or something. "Dream Home," it was all about the big picture questions to ask yourself when you're buying or selling or renovating. The questions that will save you thousands of dollars, because a lot of people, they either don't have the information, and they'll rush into something. Or they feel pressured to make a decision in real estate.
This is the biggest investment you ever make in your life. And some people spend more time kicking the tires of a coffee maker they buy at Walmart. You've got-- you need to step back and realize, a lot of people are using their real estate investment as their retirement plan. Maybe pensions are not going to be what they are when they go to retire.
So it is important for people to understand this is a huge thing. Take the time to make sure you have the right partners, the right financial institution, the right lawyer, everybody around you in order to set yourself up for success.
ANDY SERWER: Great stuff. Last question to you guys. This show is called "The Influencers." How do you guys see using your influence on the world?
DREW SCOTT: Well, as I mentioned before, a big part for us, everything that we do is to help others. I mean, it's to spread what we do and that confidence that everyone deserves to have that beautiful home.
So if we can influence people in a positive way by reinforcing certain decisions they're making, inspiring them with the curated looks that we do, or with our shows, or with Scott Living.
Even with Scott Living, we have what we call our "30-Day Love It" guarantee. Anything that Scott Living from any retailer that we sell at, you have 30 days. We don't care what the reason is. If you don't love it, we'll take care of that. Return no problem.
And I think that's another part of us just being able to show people we're here to inspire you. We want to make sure that you're happy in your home.
JONATHAN SCOTT: Well, and taking it to a different realm as well, I love having a platform where I can talk to people about things that I think are important.
And so I wrote a documentary on the energy market. Most people don't understand how energy works, and the battle between the traditional fossil fuel utility model and the renewable energy model that's coming out. And it's about to come out right now. And it's going to blow people's minds.
I don't people realize everything that's happening behind the scenes and where we could be with the technology that exists. So it's a very exciting time that we're in. But I just hope people can stay informed.
DREW SCOTT: And we love-- you'll see it on our social media. We engage our fans continually. And we love-- It's sort of that direct contact that we have to them. That's how we can shape our shows.
If we see from fans feedback every week they're sending us, saying they love this about the show. They'd love to see this. Right away because we film 24-- we film year round, we'll change things in the show that are adapting to what we know people want to see.
We have-- we're working with [INAUDIBLE], who is a monster in the game app space. We have a new game coming out. And it's "Property Brothers Home Design." That's another way just to sort of give fans what they're asking for.
So it really is, that relationship with our fans is what has been a big part of the growth of our brand. I think we inspire them, and back in return they inspire us.
ANDY SERWER: You guys are doing great. Congratulations on all your success. We'll be watching you. It sounds like you've got a lot more opportunity ahead of you.
The Property Brothers, Drew and Jonathan Scott, thanks so much for coming on.
JONATHAN SCOTT: Thank you, Andy.
ANDY SERWER: You've been watching