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Provenir Spins Off Kitewheel After Landmark Year

BOSTON, MA--(Marketwired - September 24, 2014) - Kitewheel, the provider of the No. 1 real-time customer engagement hub for marketing agencies, launched its business and brand today. The launch is the culmination of the company's two years of pioneering work in the emerging customer engagement market, and the move comes on the heels of a banner year of sales results and industry accolades. Formerly functioning as Provenir's customer engagement division, the new standalone business entity, Kitewheel, is focused on helping agencies offer a new generation of interactive consumer experiences to their clients.

Kitewheel is changing the way brands and their agencies use marketing technology. In contrast to traditional marketing automation approaches and the more recent trend of "marketing clouds," its unique cloud technology connects and unifies existing marketing systems with every new and disparate source of marketing data, eliminating the need for expensive new systems.

"We've reimagined the original Provenir platform and enhanced it with innovative marketing capabilities to provide a simple platform to orchestrate journeys in real-time, across any channel, for the 'always-on' consumer," said Mark Smith, President, Kitewheel. "Kitewheel is uniquely positioned to power the real-time revolution by delivering personalized, relevant experiences that delight customers and foster long-term loyalty. Our new identity reinforces our complete dedication to leading and further shaping this new market."

More than 100 million real-time consumer interactions have been processed by the business' cloud-based hub since the division was formally established just over a year ago. Today, the solution is used to drive tailored customer journeys for some of the world's largest automotive, airline, retail, travel and consumer packaged goods brands. More than 15 of the world's leading agencies -- including Havas, KBM Group and RAPP -- have selected Kitewheel's agile platform to underpin their real-time engagement solutions.

"An emerging CEH (Customer Engagement Hub) will foster personalized engagement with customers across all interaction channels, including social, and will reach across all departments in the enterprise," wrote Gartner, Inc. analysts Michael Maoz and Jenny Sussin in the July 25, 2014 report titled "Hype Cycle for CRM Customer Service and Customer Engagement, 2014."* Provenir (now Kitewheel) was also recently designated a Gartner "Cool Vendor" in the March 27, 2014 report titled "Cool Vendors in CRM Marketing Applications" by Kimberly Collins, Chris Fletcher and Jenny Sussin.**

To take an interactive customer journey and learn more about Kitewheel, please visit www.kitewheel.com.

About Kitewheel
Kitewheel is powering the real-time revolution for the world's largest automotive, airline, retail, travel and consumer packaged goods brands. Four of the top five marketing agency groups use Kitewheel's real-time Customer Engagement Hub to orchestrate individual consumer journeys, listening for "moments of truth" across Big Data and converting them into immediate, interactive, interconnected experiences. Kitewheel serves its global customer base from offices in Boston and London. For more information please visit www.kitewheel.com and follow Kitewheel on Twitter and LinkedIn.

*Gartner, Hype Cycle for CRM Customer Service and Customer Engagement, 2014, Michael Maoz, Jenny Sussin, July 25, 2014.

**Gartner, Cool Vendors in CRM Marketing Applications, Kimberly Collins, Chris Fletcher, Jenny Sussin, March 27, 2014.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.