NEW YORK, NY--(Marketwire - Jan 24, 2013) - The New York Chapter of the Public Relations Society of America (PRSA-NY) released today a call for entries for the 2013 Big Apple Awards, courting public relations practitioners based in the tri-state area to submit their best work in a variety of categories as candidates for one of these coveted awards.
Widely regarded as one of the industry's most competitive and prestigious accolades, the Big Apple Awards honors PR campaigns that impact business outcomes through innovative and strategic campaigns. Public relations professionals based in New York, New Jersey and Connecticut are invited to submit their best work, conducted anywhere in the world during 2012, for consideration. Winners will be announced at the annual awards ceremony being held on Thursday, May 23 at the Mandarin Oriental Hotel in New York City.
"The concentration of PR professionals in the tri-state area is unrivaled throughout the world," said Lea-Ann Germinder, APR, Fellow PRSA, president, PRSA-NY and president, Germinder & Associates. "To stand out in this crowded field requires both creativity and results -- a blend of the subjective and the objective. When we shine a light on the best of the best, we not only give credit where credit is due, but we demonstrate the immense value strategic public relations provides to the general business community."
The New York Chapter of the Public Relations Society of America established the Big Apple Awards program in 1988 to encourage excellence in public relations. Over the years, more than 1,000 winning programs have solved problems, changed opinions and created business opportunities.
A panel will judge each entry on the basis of research, planning, execution and results. For the second year in a row, a subcategory will be offered for campaigns with budgets of $100,000 or less; and a single campaign can be submitted in up to three different categories. Winners from each category are eligible for the illustrious "Best of the Best" award.
Award categories include:
Campaign Division Categories
- Community Relations
- Reputation & Brand Management
- Events & Observances
- Public Service
- Public Affairs
- Marketing Consumer Products
- Marketing Consumer Services
- Marketing Business-to-Business
- Global Communications
- Crisis Communications
- Issues Management
- Internal Communications
- Investor Relations
- Multicultural Public Relations
- Integrated Communications
- New Media/Social Media Campaign
- Corporate Social Responsibility
Single Item Division
- Annual Reports
- Use of Broadcast (Including Video News Release, B-Roll, Satellite Media Tour & Online Distribution)
- Use of Internal Video
- Public Service Announcement (Print & Broadcast)
- Website (New or Newly Designed)
- Innovation & Technology
The "Best Use of Research" category will be judged for the sixth year in a row by the prestigious Institute for Public Relations, an independent foundation dedicated to the science beneath the art of public relations™ and focused on research that is immediately applicable in communications practice.
The early entry deadline is noon on Monday, February 25. The entry fee is $275 for PRSA-NY members and $320 for non-members. Late entries will be accepted until noon on Monday, March 4 (with a late fee of $75). Fees for the same campaign entry submitted in one or two additional campaign categories are $200 each.
- To download an application or to complete your entry form online, visit the PRSA-NY website.
- Sponsorships packages and promotional opportunities are available online or by contacting firstname.lastname@example.org.
The Public Relations Society of America New York City Chapter (www.prsany.org) is one of the founding chapters of the PRSA, the world's largest professional organization for public relations practitioners. Founded in 1948, PRSA-NY is the third largest PRSA local chapter in the United States. The chapter serves the interests of public relations professionals working in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and nonprofit organizations. Chapter board and committee members are volunteer public relations professionals who work in the New York metropolitan area.