Pub Crawl Holdings / Mobile Dynamic Marketing Announce Second Generation Product Offering Launch Into Emerging $689 Billion Mobile Influence on Retail Marketplace

LARGO, FL--(Marketwire - Dec 11, 2012) - Pub Crawl Holdings, Inc. (OTCBB: PBCW), a mobile application development and marketing company, has announced the second generation line launch of its Mobile Brand Marketing Application products, specifically targeted for the emerging $689 billion mobile influence on the retail marketplace.

"Industry statistics show us that mobile advertising will influence $689 billion of retail sales by 2016. Given this enormous opportunity for growth in a targeted marketplace, Mobile Dynamic Marketing has engineered its next generation line of apps into the Brand marketing space," said CEO Brian McFadden. "Identifying those emerging markets with high opportunity for growth and substantial returns is the driver for our development strategy. Our capability to stay on the leading edge of the technology curve enables us to bring an ongoing generation of innovative developments to specifically targeted markets, which in turn assists us in the execution of our sales plan."

"Utilizing our brand marketing application, businesses will now be able to stay in the forefront of the customers mind by continuously marketing both in-store and out-of-store, dynamically in real time, 24/7. This constant visibility and repetition will make the difference when a consumer makes that ever important decision of where to purchase their goods or services," said McFadden.

Mobile Dynamic Marketing has also launched a next generation website now including a products page. "We have launched a new site with our product page prominently displayed in the menu. This will assist potential clients in determining what application and features would best suit their needs. If interested in learning more about how one of our mobile applications can assist your business, please contact us through our website," said McFadden.

"We are excited to have identified a formidable and growing opportunity in the near term $689 billion retail marketplace, and to have developed a cost effective/high return solution with the launch of our Mobile Brand Marketing App into the marketplace. Given today's challenging and highly competitive economy, brands need all the help they can find, as fast as they can find it, to retain customers, and our product definitely delivers."

Mobile Dynamic Marketing is a mobile application development and marketing company that leverages its unique and repeatable app platform for the development of select targeted market verticals. Its unique app platform provides the means to deliver a comprehensive, cost effective, mobile platform marketing solution to companies worldwide. In addition, Mobile Dynamic Marketing has several proprietary social concepts being developed with more information to be released.

Statements included in this update that are not historical in nature, are intended to be, and are hereby identified as, "forward-looking statements." Forward-looking statements may be identified by words including "anticipate," "believe," "intends," "estimates," "expect," and similar expressions. The Company cautions readers that forward-looking statements including, without limitation, those relating to the Company's future business prospects are subject to certain risks and uncertainties that could cause actual results to differ materially from those indicated in the forward-looking statements, due to factors such as those relating to economic, governmental, technological, and other risks and factors identified from time to time in the Company's reports filed with the SEC.

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