Publicis Groupe, the world’s third largest communications group, reports full-year results for 2012. Publicis Groupe CEO Maurice Lévy comments on results and outlook.
Click to watch the video: http://bit.ly/YYs5Wx
Topics covered in the interview include:
- Comments on 2012 results
- Comments on Q4
- Trends by geographical zone
- Pricing pressure
- Outlook for 2013
- Ad exchange platforms
- Digital acquisitions
- Merger of LBI and Digitas
About Publicis Groupe
Publicis Groupe is the world's third largest communications group. In addition, it is ranked as the world's second largest media counsel and buying group, and is the first global network in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 45,000 professionals.
Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and two multi-hub networks, Fallon and 49%-owned Bartle Bogle Hegarty. Media consultancy and buying is offered through the two first ranked worldwide networks, Starcom MediaVest Group and ZenithOptimedia; and interactive and digital marketing led by the tow first ranked Digitas and Razorfish networks.
Publicis Groupe launched VivaKi to leverage the combined scale of the autonomous operations of Digitas, Razorfish, Starcom MediaVest Group, Denuo and ZenithOptimedia to develop new services, tools, and next generation digital platforms.
Publicis Groupe's specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communication), sustainability communications and multicultural communications. With MS&L Group, the sixth PR and events network, Publicis Groupe expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events, sports marketing and events.