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Publicis Groupe acquires Longtuo

Publicis Groupe announced it has acquired Beijing-based Longtuo, a digital marketing company with strong eCommerce expertise in creative, customer acquisition, marketing solutions and measurement tools. Longtuo will be part of the Groupe-owned Razorfish network and will be named Razorfish Longtuo China. Founded in 2000, Longtuo employs 200 people throughout its Beijing headquarters and Shanghai and Guangzhou offices. The addition of Longtuo will more than double the size of Razorfish in China, which currently employs 130 people and provides e-Commerce services to clients such as Converse, Hertz, and GM Onstar. The acquisition of Longtuo will give Publicis Groupe more commanding clout in China's booming e-Commerce market, which Forrester projects to be a $94.6B business in 2012. eMarketer estimates the market to grow at more than 92% annually for the next three years and forecasts China will become the world's largest e-Commerce marketplace by 2015.