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Pulse Beverage Announces New Blueberry Lemonade Flavor and Issues Cabana(TM) Product Update

DENVER, CO--(Marketwire - Oct 22, 2012) - The Pulse Beverage Corporation ( OTCQB : PLSB ) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and Pulse® brand of functional beverages, today announced that it has added "Blueberry Lemonade" as a sixth flavor to its Cabana 100% Natural Lemonade line-up of great tasting, all-natural, "good-for-you" premium lemonades. Our original flavors include: Strawberry, Cherry, Lemon, Tropical Mango and Island Spice. Cabana™ 100% Natural Lemonade offers significantly reduced calories without the use of artificial sweeteners or coloring.

Bob Yates, CEO of Pulse, said, "We are excited about adding blueberry lemonade to our Cabana™ line-up. The feedback we are getting is that it will become our leading flavor. In a recent tasting of our blueberry lemonade a comment we received was, 'This is the best tasting beverage I have ever had.' Lemonade is a rapidly growing beverage segment and is America's second favorite juice drink and 89% of juice drinkers consume lemonade. Lemonade appeals to a wide variety of demographics and doesn't require a great deal of consumer communication. Our premium lemonades are packaged in eye-catching 20 fl. oz. glass bottles and are receiving increasing exposure at the grocery store level nationwide where it is one of the top selling products."

About The Pulse Beverage Corporation

The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "red carpet" its flagship product Pulse® brand of functional beverages, originally developed by a major healthcare company, in three health platforms: Pulse® Heart Health Formula™, Pulse® Women's Health Formula™ and Pulse® Men's Health Formula™. For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
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