U.S. Markets closed

Pulse Beverage Reports 2013 Second Quarter Financial Results

DENVER, CO--(Marketwired - Aug 7, 2013) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announce its second quarter financial results for 2013 ("Q2-2013") and issued a corporate update.

Gross revenues for Q2-2013 increased 63% compared with Q1-2013 and 48% when compared to Q2-2012.

Gross profits for Q2-2013 were 38% compared to 32% for Q1-2013 and 35% for Q2-2012. This improvement in cost of sales and gross profit is due to higher production volumes and better efficiencies at our co-packers.

For Q2-2013 Pulse's net loss after adjustments to bring generally accepted accounting principles (GAAP) to adjusted net loss before corporation income taxes, depreciation and amortization and stock based compensation was $437,000 (Q2-2012 - $327,000). This loss was, for the most part, an investment in the establishment of our extensive distribution system. This loss is minimal considering that Pulse has only been in commercial operations, since the launch of Natural Cabana® Lemonade, for some twenty-one months. Most emerging growth beverage companies incur significantly larger losses in the first few years of operations after commencing product launches and do not reach the one million annual case sale level until the fourth or fifth year after product launch; Pulse expects its Natural Cabana® brand to reach the annualized one million cases threshold by the end of 2013.

During Q2-2013 grocery and convenience chain store listings for Natural Cabana® Lemonade increased by 3,000 listings to more than 14,000.

Pulse has in excess of $4.6 million in working capital as at June 30, 2013 and an excellent working capital ratio of ten to one. The Company will likely not need additional capital to finance the growth of its operations for its existing two brands. Pulse is presently looking at a few strategic acquisitions and could possibly need a small financing for that purpose. Pulse has received several offers for additional financing so that it has the ability to finance any future acquisitions that it's considering.

The PULSE® brand was originally formulated by a major healthcare company who spent in excess of $10 million in its initial development and marketing.

The PULSE® brand is designed to be scientifically impactful by incorporating ingredients which are essential to adult health, including liposome nano-dispersion technology that assists the body to best absorb the nutrition.

Pulse has commenced a PULSE® product roll-out in selected markets such as Los Angeles fitness gyms, a health food chain in North Carolina, Gelson's in Southern California, and certain regional Walgreens.

The acceptance of the product has been very good. It is important that the consumer be educated as to the enhanced health benefits and the importance of these health benefits to promote living healthier lives longer.

Pulse is completing the setup of its consumer friendly online shopping site allowing the beverage consumer to purchase both PULSE® and Natural Cabana® products online. This new website will help Pulse increase public awareness of its products and make the consumer aware of the PULSE® beverage health benefits.


  • acquisition of beverage brands that are strategic brands that complement the product mix

  • provide online shopping through a new and improved website

  • complete negotiations with distribution partners in Asia for distribution of both PULSE® and Natural Cabana®

  • increase brand awareness of its PULSE® brand by engaging one of the nation's leading public relations firms

  • securing additional distributors, chain stores, convenience stores and key account listings for its beverage products across United States and into additional international markets

  • expanding its PULSE® brands by developing new proprietary formulations

  • introducing a third blended product closely associated with the PULSE® health platform

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages - originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.