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Pulse Secures Sacramento Distributor for Its Brands and Adds Two Chain Stores

DENVER, CO--(Marketwired - Jul 25, 2013) - The Pulse Beverage Corporation ( OTCQB : PLSB ) ("Pulse"), makers of PULSE® brand of functional beverages and Natural Cabana® Lemonade, today announced it has secured distribution into Sacramento for both PULSE® and Natural Cabana® through Senuca Beverages, Inc, a rapidly growing distributor that continually expands their network of convenience and grocery stores, powerfully increasing their foothold in the greater Sacramento areas of California. John Senuca, owner of Senuca Beverages, is excited to add Pulse's entire line up of PULSE® brand of functional beverages and Natural Cabana® Lemonade to their product offerings. He states, "We are excited about this new relationship and very pleased to be offering such a high quality and great tasting lineup of beverages to our customers."

Pulse also today announced it has secured listings for Natural Cabana® Lemonade in Spartans Stores and Balls Food Stores. Spartan Stores is a leading regional grocery/drugstore retailer and wholesale distributor based in Michigan. Spartan Stores owns and operates more than 100 supermarkets throughout Michigan and supplies approximately 390 independent grocery locations in Michigan, Ohio and Indiana. Balls Food Stores operates 29 grocery stores in Kansas and Missouri under the Hen House Market and Price Chopper banners.

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Natural Cabana® Lemonade and PULSE® brand of functional beverages -- originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™.

For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

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