U.S. Markets open in 4 hrs 24 mins

Punchh Launches Customer Loyalty Programs For Nine New Restaurant Chains in Q4 2017


Punchh, a cloud-based technology platform that builds engagement, loyalty and customized experiences in the restaurant industry, announced today that nine new Restaurant Brands have launched customer loyalty programs using the Punchh Restaurant Marketing Cloud ™. Some of these brands include Fazoli's, NORMS Restaurants, LLC/CapitalSpring, Pieology, Slim Chickens, and Vitality Bowls. This expands Punchh’s network of restaurant partners to more than 100 brands across the globe, representing more than $10 Billion in annual spend by 20 million consumers.

Punchh is the first platform that bridges the gap between restaurants and customers, empowering restaurants to shape personalized offers that attract and engage more meaningfully with loyal customers. Punchh modernizes customer engagement programs within weeks, offering the ability to segment customers, predict customer behavior, create and execute targeted campaigns, and track performance in real-time.

“Our mission at Punchh is to roll back the clock on retail by about 100 years, and create the kind of ‘corner store’ relationship between shopkeepers and customers that existed in the past,” said Shyam Rao, CEO and co-founder of Punchh. “By using our platform to invest in their customers, our clients see massive return in the form of deeper engagement, increased orders, higher average spend, and more frequent visits, providing a universally better experience.”

There are three pillars to the Punchh Marketing Cloud:

  • Engage to deliver the value customers want in the way they want it. Whether it’s a loyalty program, seamless ordering and payment, referral and review campaigns, or via social media.
  • Predict consumer behavior so restaurants can deliver what they need right when they need it. Through Punchh’s in-depth data analytics platform, restaurants can understand what their customers need and want and engage with them at exactly the right moment.
  • Execute and manage marketing programs to customers, across any channels, easily and with full performance tracking capabilities. Even run automated, targeted campaigns presented to guests without requiring any manual action to be taken by the marketing team or store manager.

“Slim Chickens focuses on creating satisfying and meaningful relationships with our customers, said Greg Smart, Co-Founder and Chief Brand Office for Slim Chickens, Inc. As an engagement platform Punchh delivers a wider array of opportunities to not only advertise to our customer, but actually customize the experience for each individual, delivering the kind of vital and real relationships we strive for each day.”

Punchh's clients include more than 100 leading restaurant chains such as Coffee Bean and Tea Leaf, El Pollo Loco, Moe's Southwest Grill, Pieology, Quiznos, and Smashburger.

About Punchh

Headquartered in Mountain View, CA, Punchh is the leading fully-integrated, transformative marketing solution for restaurants. The Punchh Restaurant Marketing Cloud ™ offers restaurants access to real-time consumer information via a live dashboard, enabling them to create and launch campaigns, target specific user segments and review guest feedback. Marketers can connect with customers across any channel through loyalty, offers, ordering, payments, feedback, surveys, gift cards, games and more. Punchh supports more than 100 leading restaurant brands across more than 30,000 locations globally, powering more than one million transactions daily. Find out more at Punchh.com.

View source version on businesswire.com: http://www.businesswire.com/news/home/20180223005184/en/