SAN DIEGO--(BUSINESS WIRE)--
SmartWash Boost™ – a Game Changing Food Safety Innovation!
PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented non-toxic silver dihydrogen citrate (SDC) antimicrobial, and SmartWash Solutions announced a partnership for a revolutionary antimicrobial pre-treatment on cut produce named SmartWash Boost™.
- PURE Control® + SmartWash™ = SmartWash Boost!
- SmartWash Boost Lethality = 99.8% Elimination of Organisms of Concern!
- Pre-cut Iceberg and Romaine products only – additional products TBD
SmartWash Boost, the new combined application of PURE Control with SmartWash, takes produce food safety to a revolutionary new level, 99.8% lethality. This breakthrough food safety innovation is the result of more than three years of SmartWash Solutions testing and validating the combination of the two intervention steps. Results consistently demonstrated superior incremental pathogen reduction and risk management. It provides superior removal of microbial contaminants, reducing the potential for outbreaks and recalls before they happen.
Jim Brennan, President, SmartWash Solutions, said, “We are eager to introduce this innovative new level of enhanced food safety in partnership with PURE. SmartWash Solutions has been at the forefront of technological advances in the food processing industry – combining science, engineering and technology to increase efficiency and improve food safety. The enhanced performance of the combined application of PURE Control and SmartWash antimicrobials assures consistent superior pathogen reduction and therefore risk mitigation. This is the most advanced risk management approach for prepared packaged salads…period!”
Hank R. Lambert, CEO of PURE, said, “The validation that comes from industry leading SmartWash Solutions' use of PURE Control in combination with its antimicrobial in the form of successful SmartWash Boost gives us confidence that the anticipated accelerating revenues will help us achieve our sales goals for calendar 2019. Our partnership with SmartWash Solutions provides access to over 30 top tier salad processors worldwide.”
About SmartWash Solutions
SmartWash Solutions is an industry leader in food safety technology, helping processing plants around the world maximize food safety, achieve FSMA compliance, control wash water chemistry, track wash line efficiency, prevent foodborne outbreaks and save money. SmartWash Solutions is in Salinas, CA. Visit smartwashsolutions.com or call 831-676-9750 for more information.
About PURE Bioscience, Inc.
PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena -- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and it mitigates bacterial resistance. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.
Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Statements in this press release concerning the company’s expectations, plans, business outlook or future performance, and any other statements concerning assumptions made or expectations as to any future events, conditions, performance or other matters, are “forward-looking statements.” Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from any forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company's current and future products and services in the marketplace, including the Company’s ability to convert successful evaluations and tests for PURE Control® into customer orders and customers continuing to place product orders as expected and to expand their use of the Company’s products; the Company’s ability to raise the funding required to support its continued operations and the implementation of its business plan; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw meat processing and to expand its use in OLR poultry processing; competitive factors, including customer acceptance of the Company’s SDC-based products that are typically more expensive than existing treatment chemicals; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2018 and Form 10-Q for the first fiscal quarter ended October 31, 2018. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.