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Shares of PURPLE INNOVATION, INC. (PRPL) have been strong performers lately, with the stock up 38% over the past month. The stock hit a new 52-week high of $28.11 in the previous session. PURPLE INNOVATION, INC. has gained 219.1% since the start of the year compared to the -3.7% move for the Zacks Consumer Staples sector and the -1.3% return for the Zacks Consumer Products - Staples industry.
What's Driving the Outperformance?
The stock has an impressive record of positive earnings surprises, as it hasn't missed our earnings consensus estimate in any of the last four quarters. In its last earnings report on August 13, 2020, PURPLE INNOVATION, INC. reported EPS of $0.49 versus consensus estimate of $0.2.
For the current fiscal year, PURPLE INNOVATION, INC. is expected to post earnings of $0.77 per share on $634.17 million in revenues. This represents a -45.77% change in EPS on a 48.05% change in revenues. For the next fiscal year, the company is expected to earn $0.83 per share on $795.38 million in revenues. This represents a year-over-year change of 7.61% and 25.42%, respectively.
PURPLE INNOVATION, INC. may be at a 52-week high right now, but what might the future hold for the stock? A key aspect of this question is taking a look at valuation metrics in order to determine if the company is due for a pullback from this level.
On this front, we can look at the Zacks Style Scores, as these give investors a variety of ways to comb through stocks (beyond looking at the Zacks Rank of a security). These styles are represented by grades running from A to F in the categories of Value, Growth, and Momentum, while there is a combined VGM Score as well. The idea behind the style scores is to help investors pick the most appropriate Zacks Rank stocks based on their individual investment style.
PURPLE INNOVATION, INC. has a Value Score of D. The stock's Growth and Momentum Scores are A and A, respectively, giving the company a VGM Score of A.
In terms of its value breakdown, the stock currently trades at 36.1X current fiscal year EPS estimates. On a trailing cash flow basis, the stock currently trades at 81X versus its peer group's average of 15.7X. Additionally, the stock has a PEG ratio of 2.41. This isn't enough to put the company in the top echelon of all stocks we cover from a value perspective.
We also need to consider the stock's Zacks Rank, as this supersedes any trend on the style score front. Fortunately, PURPLE INNOVATION, INC. currently has a Zacks Rank of #2 (Buy) thanks to rising earnings estimates.
Since we recommend that investors select stocks carrying Zacks Rank of 1 (Strong Buy) or 2 (Buy) and Style Scores of A or B, it looks as if PURPLE INNOVATION, INC. meets the list of requirements. Thus, it seems as though PURPLE INNOVATION, INC. shares could have potential in the weeks and months to come.
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