Global analytics and advisory firm Quantzig has completed an in-depth sales analytics project for a renowned US pharmaceutical developer and manufacturer with more than USD 500 million in revenue. The project was to develop an effective sampling distribution strategy across multiple states and physicians that would give the client a better understanding of the impact of sample allocation in different scenarios.
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Sales analytics solutions enable companies to easily identify key areas across their sales processes and augment the effectiveness of their sales force. By taking advantage of these solutions, it is possible to make better, more informed decisions and develop effective strategic initiatives. Measuring factors such as sales trends and customer buying behavior provides a more accurate picture of the market and allows organizations to better distribute their resources.
Quantzig’s latest research project helped the client develop a sample allocation strategy to generate incremental sales and higher returns on investment. It provided a dashboard-based solution that generated real-time updates and insights on brand, representative, and physician performances and offered a clear understanding of the impact of sample allocation in different scenarios. Quantzig’s solutions identified cases of over- and under-sampling, allowing the client to improve the effectiveness of its sales representatives and create marketing strategies that enhanced the satisfaction levels of physicians.
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Quantzig’s healthcare portfolio
Regulatory pressures and constantly changing market dynamics have made it essential for the healthcare industry to introduce innovations frequently and strive towards better clinical outcomes. Quantzig’s healthcare analytics solutions help clients in the healthcare industry — including pharma, medical devices, diagnostics, and healthcare delivery companies — to address key challenges, reduce costs, increase margins, and gain a competitive market advantage.
Solutions provided by Quantzig
- Drug pricing and promotion
- Sales analysis and forecasting
- Sales force effectiveness
- Sampling optimization
- Sales KPI and performance tracking
- Logistics optimization
- And many more
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Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 12 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.