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RadioLoyalty Selected by AlwaysOn as an OnHollywood 100 Winner

SANTA BARBARA, CA--(Marketwire - Sep 20, 2012) - Lux Digital Pictures, Inc., "Lux" ( OTCBB : LUXD ) ( OTCQB : LUXD ) today announced that its RadioLoyalty™ platform has been chosen by AlwaysOn as one of the OnHollywood 100 winners. Inclusion in the OnHollywood 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing and entrenched Hollywood entertainment. RadioLoyalty™ was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Michael Hill, Chief Executive Officer of Lux, stated, "We are proud to have been selected as a recipient of the prestigious OnHollywood 100 award. We have made a meaningful impact in the Broadcasting Industry and look forward to continued success. Since the launch of the RadioLoyalty™ Platform, our audience has grown consistently, and our network now exceeds 60 million users, according to comScore. We believe this trend will continue based on the merits of our unique business model."

RadioLoyalty™ and the OnHollywood 100 companies will be honored at AlwaysOn's sixth annual OnHollywood on October 29th and 30th, 2012, at the Museum of Flying in Santa Monica, CA.

This two-day executive gathering highlights the significant trends affecting digital entertainment. Disruptive technology is forcing big changes in Hollywood: new contracts, new genres, new stars. As the behemoth industry steps into the digital era, entertainment execs will be paying even closer attention to the global Silicon Valley -- especially the startups that are writing the rules and creating the tools for the digital entertainment age.

"This year's OnHollywood 100 represents an explosive drive toward device-independent consumer-focused entertainment. The digital entertainment pioneers of the 1990s have paved the way for a sophisticated group of entertainment producers, who are harnessing the power of social, mobile, and the Internet to give consumers exactly what they want, when they want it," says Tony Perkins, founder and editor of AlwaysOn. "Now, the entire entertainment world has broken free of the establishment and bringing quality television, film, and music to a global audience that's on the move and hungry for next innovation."

The OnHollywood 100 winners were selected from among thousands of domestic and international technology companies nominated by investors, bankers, journalists, and entertainment industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

A full list of all the AlwaysOn OnHollywood 100 winners can be found on the AlwaysOn website at:

About RadioLoyalty™
RadioLoyalty™, a platform that is quickly becoming the leading way to listen to music, talk radio, and sports over the Internet and on mobile phones. The UniversalPlayer™ provides broadcasters with the tools necessary at no out of pocket expense to maximize their revenue and significantly decrease, or eliminate their expenses. Advertisers are provided with a cost-effective means to reach their target audience from one source and more importantly at scale across the entire RadioLoyalty™ platform. Listeners worldwide use the platform to access specific audio content including unlimited music, talk, sports and more, while earning loyalty points redeemable for merchandise. With more than 1,000 stations to choose from, it is easy to find great content. Browse by station, genre, song, artist or album now using the RadioLoyalty™ guide at: http://radioloyalty.com/station-guide/index.php.

About AlwaysOn
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

About Lux Digital Pictures, Inc.
Lux Digital Pictures, Inc. ("Lux"), through its wholly owned subsidiary StreamTrack Media, Inc. operates an industry-leading cross-platform digital streaming and online marketing service network. Through its proprietary platforms, RadioLoyalty™ and Watchthis™, Lux operates a vast content network and utilizes its unique patent pending technology to deliver in-stream video advertisements. With services including one of the largest video advertising networks online, coupled with its vast internal proven network of online marketers, Lux provides advertisers with the solutions they need to effectively execute highly targeted advertising campaigns reaching new audiences within the high-growth Internet and mobile environments.

Visit the StreamTrack Media website for more information at: http://www.streamtrackmedia.com

Forward-Looking Statements
This announcement contains forward-looking statements about Lux Digital Pictures, Inc. and StreamTrack Media, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward-looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website (http://www.sec.gov). All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.