TORONTO, ON--(Marketwired - February 22, 2016) - Celebrated eco-entrepreneur, Jeff Golfman today announced the launch of his newest venture, The Raw Office, an online reseller of dark green eco-forward office supplies. The company enables everyone from solopreneurs with home offices to large corporations the ability to make informed, environmentally responsible choices when it comes to their office supply needs.
The company has developed 'The Raw Score', a brand new proprietary scientific algorithm rating system to determine the degree to which products are eco-forward. The Raw Office is launching today with 5,000+ truly eco-forward products. Prior to launch, more than 75,000 products were curated from hundreds of manufacturers, it was determined that 93% did not meet the strict criteria for inclusion on the site, scoring 3.5 or more stars out of 5.
The Raw Office aims to help individuals and companies of all sizes across North America realize that they can do more to manage their impact on the environment while improving their triple bottom line(1). With free shipping, a hassle-free return policy and an eco-forward approach, the company is dedicated to helping people feel confident about the purchasing decisions they are making.
"It's time that offices across North America make environmentally sustainable, informed, reliable and affordable choices," says Jeff Golfman, Founder and President of The Raw Office. "I can't wait for people to experience the ease of use with the service and the satisfaction of knowing they found the most competitive price for an eco-forward project."
With more than 25 years of experience as eco-entrepreneur, starting with founding Winnipeg's Blue Box curbside recycling program in 1990, and most recently with his role as the co-founder and former president of Step Forward Tree-Free Paper, Jeff comes to this exciting new project with a vast array of knowledge in the space.
The Raw Office is based in Toronto, Canada with the ability to ship all across North America. The USA site is now live and the Canadian version of the website will be ready to welcome users in time for Earth Day 2016, on April 22. Customers who sign up for free with their email and refer friends to join, can earn up to $1,000 off of their purchases.
Prior to launching, The Raw Office was a recipient of the 2016 BrightLane Entrepreneur Awards. From more than 100 applicants, 10 entrepreneurs were chosen on November 28th, 2015 to receive a 6-month incubator Membership to the BrightLane co-working centre in downtown Toronto and the opportunity to compete for the $25,000 grand prize.
Jeff Golfman and the team at The Raw Office believe all homes and businesses can improve their impact on the environment and there is a better way for their customers to order and receive eco-forward office supplies. Join us in starting a movement towards a better planet for all of us by visiting www.rawoffice.com.
To hear from Jeff Golfman directly, please watch: What is The Raw Office? A Message from the Founder
About The Raw Office:
The Raw Office is a new boot strapped startup online reseller of more than 5,000 dark green eco-forward office supplies for home offices, small businesses and large enterprise clients across North America. The Raw Office provides Free Shipping and Free no hassle returns.
(1) Triple bottom line (or otherwise noted as TBL or 3BL) is an accounting framework with three parts: social, environmental (or ecological) and financial. Many organizations have adopted the TBL framework to evaluate their performance in a broader perspective to create greater business value. The term was coined by John Elkington in 1994.