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ReachLocal (RLOC) Falls: Stock Plunges 14.8%

Zacks Equity Research

ReachLocal, Inc. (RLOC) saw a big move last session, as the company’s shares fell nearly 15% on the day. The move came on pretty good volume too with far more shares changing hands than in a normal session. This continues the most recent downtrend for RLOC, as the stock is down about 24% since Jan 21.

This advertising company has seen a flat track record when it comes to current year estimate revisions, as there has been no revision on either side over the past few weeks. The consensus for loss estimate hasn’t been in a trend either. This recent price action is discouraging, so make sure to keep a close watch of this firm in the near future, and especially on earnings estimates following the recent slump

RLOC currently has a Zacks Rank #3 (Hold) while its Earnings ESP is 0.00%.

Some better-ranked stocks in the Internet Commerce industry include Autobytel Inc. (ABTL), Liberty Ventures (LVNTA) and Netflix, Inc. (NFLX). While Autobytel and Liberty Ventures carry a Zacks Rank #1 (Strong Buy), Netflix holds a Zacks Rank #2 (Buy).

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