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Read This Before Buying Sienna Senior Living Inc. (TSE:SIA) Shares

Simply Wall St

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It is not uncommon to see companies perform well in the years after insiders buy shares. On the other hand, we'd be remiss not to mention that insider sales have been known to precede tough periods for a business. So shareholders might well want to know whether insiders have been buying or selling shares in Sienna Senior Living Inc. (TSE:SIA).

What Is Insider Selling?

It's quite normal to see company insiders, such as board members, trading in company stock, from time to time. However, most countries require that the company discloses such transactions to the market.

We don't think shareholders should simply follow insider transactions. But equally, we would consider it foolish to ignore insider transactions altogether. For example, a Columbia University study found that 'insiders are more likely to engage in open market purchases of their own company’s stock when the firm is about to reveal new agreements with customers and suppliers'.

Check out our latest analysis for Sienna Senior Living

The Last 12 Months Of Insider Transactions At Sienna Senior Living

In the last twelve months, the biggest single sale by an insider was when the Director, Paula Coleman, sold CA$454k worth of shares at a price of CA$18.17 per share. That means that an insider was selling shares at slightly below the current price (CA$19.57). As a general rule we consider it to be discouraging when insiders are selling below the current price, because it suggests they were happy with a lower valuation. However, while insider selling is sometimes discouraging, it's only a weak signal. This single sale was just 8% of Paula Coleman's stake.

Over the last year, we can see that insiders have bought 9440 shares worth CA$157k. But insiders sold 167k shares worth CA$3.0m. Over the last year we saw more insider selling of Sienna Senior Living shares, than buying. You can see a visual depiction of insider transactions (by individuals) over the last 12 months, below. If you want to know exactly who sold, for how much, and when, simply click on the graph below!

TSX:SIA Recent Insider Trading, July 15th 2019

For those who like to find winning investments this free list of growing companies with recent insider purchasing, could be just the ticket.

Insiders at Sienna Senior Living Have Sold Stock Recently

The last three months saw significant insider selling at Sienna Senior Living. Specifically, Paula Coleman ditched CA$489k worth of shares in that time, and we didn't record any purchases whatsoever. This may suggest that some insiders think that the shares are not cheap.

Insider Ownership of Sienna Senior Living

Many investors like to check how much of a company is owned by insiders. I reckon it's a good sign if insiders own a significant number of shares in the company. Our data indicates that Sienna Senior Living insiders own about CA$9.8m worth of shares (which is 0.8% of the company). We do generally prefer see higher levels of insider ownership.

So What Do The Sienna Senior Living Insider Transactions Indicate?

An insider sold stock recently, but they haven't been buying. And our longer term analysis of insider transactions didn't bring confidence, either. When you consider that most companies have higher levels of insider ownership, we're a little wary. We'd certainly think twice before buying! Therefore, you should should definitely take a look at this FREE report showing analyst forecasts for Sienna Senior Living.

Of course Sienna Senior Living may not be the best stock to buy. So you may wish to see this free collection of high quality companies.

For the purposes of this article, insiders are those individuals who report their transactions to the relevant regulatory body.

We aim to bring you long-term focused research analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.

If you spot an error that warrants correction, please contact the editor at editorial-team@simplywallst.com. This article by Simply Wall St is general in nature. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. Simply Wall St has no position in the stocks mentioned. Thank you for reading.