Josh Altman is a real-estate powerhouse.
The star of Bravo's "Million Dollar Listing Los Angeles" and cofounder of real-estate firm The Altman Brothers has sold over $1.5 billion in real estate, including the most expensive one-bedroom house in history, which sold for over $20 million.
He also sold an $11 million home to actor Tyler Perry in less than 10 hours, and made a $12 million sale to someone within hours of meeting them in line at Starbucks.
It's not just blind luck, he tells Torabi: "The truth is that I go to that same Starbucks every morning for one reason. It's not for the coffee.
"It's because I know the type of clientele that I'm trying to go after, and I know that all the rich people and celebrities in Beverly Hills go there. And so I'm putting myself in a situation where I choose to be lucky — it's not just random luck."
The second half of the equation is jumping on opportunities as they arise — for example, actually talking to the guy in the Starbucks line.
He calls this the "ready-aim-fire" mentality. "You've got to realize when there's an opportunity in front of you and you have to capitalize on that opportunity," he explains.
His $11 million sale to Tyler Perry epitomizes the "ready-aim-fire" mentality. He was at the gym one morning and realized he was working out next to Perry, he tells Torabi: "I go back and forth about whether or not I'm going to talk to him. I'm a little nervous. And I say, 'You know what, I'm just gonna do it.'"
By 10 a.m. Altman is showing Perry his future house. Come 4 p.m. he has an offer on his house. At 5 p.m. he closes the deal for $11 million.
"The majority of people in situations like that will say, 'Ah forget it — I'm not gonna do it,'" Altman tells Torabi.
He recognized the opportunity and found the guts to tap Perry on the shoulder. "I knew what I needed to do," he tells Torabi. "I made sure that he knew what I do and that I'm very good at what I do. You believe in yourself, you trust your gut and don't second-guess yourself, and you do it."
Making your own luck, or choosing to be lucky, doesn't just apply to real-estate agents, he emphasizes: "You can do that too, in any business that you're in."
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