MADRID, April 1, 2017 /PRNewswire/ -- Real Madrid C.F., The most celebrated club in global football has just added another major achievement to its history by reaching the 100 Million Likes mark on Facebook. This accomplishment demonstrates extraordinary social dimension and sets a new standard for how sports and digital should intertwine. Real Madrid is not only the first team in sports, but also the first brand (other than Facebook) that has ever achieved this milestone providing further proof that Real Madrid C.F. is one of the most valuable and beloved brands in the world.
Facebook's 100M club is led by Real Madrid's top star, Cristiano Ronaldo, who has the largest following on the platform. With this achievement, Real Madrid now has two of the top five accounts on Facebook.
Founded in 1902 as Madrid Football Club, with the Santiago Bernabéu Stadium in downtown Madrid as its home since 1947, the brand has gone through a strategic digital transformation with the rise of social, mobile, and video content. The Club's rise as a leader in social media, and on Facebook in particular, has been well documented through a series of industry-leading achievements:
- According to Result Sports, Real Madrid was the fastest-growing sport brand not only on Facebook but also across all social media platforms in 2016.
- Real Madrid generated over 1.6 billion video views on Facebook in 2016.
- Real Madrid had 9 of the top 10 global sports posts on Facebook in 2016, setting a standard for dominance
"The extraordinary global fanbase of Real Madrid is reflected in this historic milestone. It fills us with pride, and encourages our club to continue striving for leadership across the entire social media landscape," said Jose Angel Sanchez, Chief Executive Officer of Real Madrid. "We have a fantastic relationship with Facebook, and with the help of their strategic guidance and partnership we have built a powerful and highly engaged audience on the platform."
The club has remained loyal to Facebook and is extending that loyalty to other platforms within the Facebook family as well including Instagram, Messenger, and Oculus.
For more information or to see the Facebook social campaigns, please visit facebook.com/RealMadrid.
About Real Madrid C.F.
Founded in 1902 as Madrid Football Club, the team has traditionally worn a white home kit since inception. The team has played its home matches in the 81,044-capacity Santiago Bernabéu Stadium in downtown Madrid since 1947. Unlike most European sporting entities, Real Madrid's members have owned and operated the club throughout its history.
In domestic football, the club has won a record 32 La Liga titles, 19 Copa del Rey, 9 Supercopa de España, 1 Copa Eva Duarte, and 1 Copa de la Liga. In international football, the club has won a record 10 European Cup/UEFA Champions League titles and a joint record 3 Intercontinental Cups, as well as 2 UEFA Cups, 2 UEFA Super Cups and a FIFA Club World Cup.
Real Madrid was recognized as the FIFA Club of the 20th Century on 23 December 2000, and named Best European Club of the 20th Century by the IFFHS on 11 May 2010. The club received the FIFA Centennial Order of Merit in 2004. The club is ranked first in the latest IFFHS Club World Ranking, setting a new ranking-points record. The club also leads the current UEFA club rankings.
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