NEW YORK, NY--(Marketwire - Feb 8, 2013) - Real Media Group, a business unit of 24/7 Media, announced today the extension of a partnership with Paris-based Fivia, an IPMG business. Together, the companies provide digital publishers globally with fully automated ad sales, billing, contract and revenue management. Building on a successful partnership that includes a roster of premium publishers worldwide, the companies have renewed an agreement in which Fivia's capabilities are fully integrated into 24/7 Media's proprietary ad serving technology, 24/7 Open AdStream.
"Our partnership with Fivia has proven extremely valuable to publishers who license 24/7 Open AdStream," said Nicolle Pangis, President, Real Media Group. "This simple and sophisticated selling and billing solution, with the ability to handle multiple delivery channels as well as multiple currencies and languages, is an excellent example of the service and solutions that Real Media Group brings to our publishers and their advertising partners."
"Fivia's comprehensive and flexible workflow system focuses on the critical details, standardizing processes and adding efficiency to the sales/order management process," said Cyril Moynot, CEO of Fivia. "Our partnership with Real Media Group has broadened our reach and enabled us to help publishers maximize resources and consolidate advertising management, ultimately increasing revenue and decreasing costs."
Real Media Group and Fivia provide the following benefits for publishers:
- Fully integrated sales, billing and revenue management
- Automated proposal, approval, booking and invoicing order process
- Integration with CRM and accounting systems
- Coordination with inventory management
- Comprehensive reporting including extensive revenue based reports
- One easy-to-use interface
About Real Media Group
Real Media Group provides marketing organizations and digital publishers with comprehensive digital media solutions that produce competitive advantage. Powered by 24/7 technology, Real Media Group brings together every digital channel for the advertiser, while helping publishers monetize their content and run every facet of their advertising operations more effectively. Real Media Group is business unit of digital marketing technology leader 24/7 Media Inc., a WPP Digital company. For more information, visit www.realmedia.com.