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Record-breaking $15 million raised during Tim Hortons Smile Cookie campaign

TORONTO, Sept. 28, 2022 /CNW/ - A record-breaking $15 million has been raised for more than 600 local charities and community groups through the sales of Smile Cookies at Tim Hortons restaurants across Canada.

Record-breaking $15 million raised during Tim Hortons Smile Cookie campaign (CNW Group/Tim Hortons)
Record-breaking $15 million raised during Tim Hortons Smile Cookie campaign (CNW Group/Tim Hortons)

"We were thrilled last year to set a new Smile Cookie record by raising more than $12 million during the week-long campaign. And thanks to the dedication and passion of the Tim Hortons community, we were able to raise over $15 million this year! With 100 per cent of all proceeds donated to local charities and community groups right in your neighbourhoods," said Axel Schwan, President of Tim Hortons.

"I could not be prouder of what we've accomplished together with Tim Hortons restaurant owners, their team members and volunteers, and Tims guests. Our Smile Cookie campaign has grown from its humble roots as local fundraiser in Hamilton in 1996 into something incredibly special that touches so many lives."

The first-ever Smile Cookie campaign in 1996 raised funds to support Hamilton Children's Hospital. Since then, the annual charitable campaign has raised a total of more than $92 million for charities and organizations that are selected every year by Tim Hortons restaurant owners. Recipients include local hospitals, community care organizations, food banks and schools.

Once again, Ryan DiTommaso's Tim Hortons restaurant in Dunnville, Ont., sold the most Smile Cookies this year — an amazing feat considering Dunnville has a population of about 6,000 people. DiTommaso's team hand-decorated and sold over 56,000 Smile Cookies, which is roughly 9 cookies for every resident in Dunnville. The proceeds from the sales of Smile Cookies in Dunnville are being donated to the Dunnville Hospital and Healthcare Foundation.

Tim Hortons restaurant owners will be presenting their charity partners with Smile Cookie cheques over the coming weeks.

About Tim Hortons

In 1964, the first Tim Hortons® restaurant in Hamilton, Ontario opened its doors and Canadians have been ordering Tim Hortons iconic Original Blend coffee, Double-Double™ coffees, Donuts and Timbits® in the years since. Over the last 55 years, Tim Hortons has captured the hearts and taste buds of Canadians and has become synonymous with serving Canada's favourite coffee. Tim Hortons is Canada's largest restaurant chain operating in the quick service industry with nearly 4,000 restaurants across the country. More than a coffee and bake shop, Tim Hortons is part of the Canadian fabric and guests can enjoy hot and cold specialty beverages – including lattes, cappuccinos and espressos, teas and our famous Iced Capp® – alongside delicious breakfast, sandwiches, wraps, soups and more. Tim Hortons has more than 5,100 restaurants in Canada, the United States and around the world. For more information on Tim Hortons visit TimHortons.ca.

SOURCE Tim Hortons


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